Frequently Asked Question (Full List)

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Combined Shape Created with Sketch.

Who is eligible for the Covid-19 ad credits? Group 2 Created with Sketch.

The ad credits will be available to small and medium businesses, who advertise directly with Google or through Google partners, around the world with active accounts since the beginning of 2019. 

Credits will be provided to SMB advertisers that have been active advertisers since Jan 1, 2019 and comply with all Google Ads T&Cs.

What are Web Wonks payment terms? Group 2 Created with Sketch.

The initial Data Health Kit requires a 7 day invoice to be paid before the job is allocated in our system. 

All six month projects are quoted and scoped for clients in advance. Once the project has been signed off, six even payments will be taken via Direct Debit on the 20th of the month following the work being completed. 

 

 

Does Web Wonks own my accounts? Group 2 Created with Sketch.

No. We believe you should own all of your accounts. 

Any account we create on your behalf will be yours by default. 

How much does Google Ads cost? Group 2 Created with Sketch.

Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement, and no required contract length—you can stop your ads anytime.

The cost of a click or call can vary based on a few factors.

I am unable to add my work email address to Google Analytics? Group 2 Created with Sketch.

To access Google Analytics account, first you will have to ensure that you have been invited to the account and which email address has received the invitation.

Secondly, Google Analytics can only be accessed via a gmail account or with an email address that is associated with a gmail account.

You can still use your work email address, though you will need to follow the steps here to associate your email to a gmail account

 

https://support.google.com/accounts/answer/176347?co=GENIE.Platform%3DDesktop&hl=en

How Hard is it to Create a Google My Business Listing? Group 2 Created with Sketch.

Creating a Google My Business listing for your business is not a hard process but involves several important factors which must be taken into consideration when setting up a listing. You can always get in touch with Web Wonks and we can help you.

Am I able to Customise my Google Ads Affinity Audiences List? Group 2 Created with Sketch.

Yes. With Custom Affinity Audiences, you can create your own segment to target the specific audience you want to reach.

Should I implement events with manual tagging or with Google Tag Manager? Group 2 Created with Sketch.

 Implementing events via Google Tag Manager is always better as it doesn’t clutter the website backend with different event codes. Separate codes can lead to issues with website layout and loading speed.

With Google Tag Manager, the script is only run once and it is easier to implement without the need of a web developer for minor changes.

Why do I appear in a higher position in my search, than is shown in Search Console? Group 2 Created with Sketch.

Firstly the Google Search results are an ever-changing, dynamic list.

The ranking results go through a number of factors as to where the listing is actually positioned. No search is the same.

It may be that you have previously visited your website from a service related search, and Google sees this that you are more likely to click through to your website, as opposed to the competitors also listed, making your position priority.

The ecommerce data in my cms platform report doesn’t match the Google Analytics figure? Group 2 Created with Sketch.

Having a variance between two different platforms is quite common and this could be because of multiple reasons:

  • The timestamp for tracking in website platform could be different from Google Analytics. In Google Analytics, there is a data processing delay which can cause transactions to show up hours/day later.
  • Cancelled transactions in the website platform reporting are automatically removed from reports, though in Google Analytics sometimes this functionality is not enabled during setup. This may lead to a slightly higher revenue figure in Google Analytics. 

  • The difference in calculating the Revenue metric. Often website platforms don’t add shipping cost and tax to the Revenue figure, whereas Google Analytics include this in the Revenue.

How do I know if I have Structured Data installed in my site? Group 2 Created with Sketch.

There are a number of ways you can test this. You can either View Page Source and look for the Schema code, otherwise you can use Google’s Structured Data Testing Tool.

This can be found below in the Helpful Links section.

How does Facebook know which ads to serve people? Group 2 Created with Sketch.

Facebook targets based on interests that people have in their profile (Pages people have liked, Interests they may have added, and demographics targeting based on 3rd party data).

What Is Google Merchant Center? Group 2 Created with Sketch.

Google Merchant Center is a digital platform which helps businesses to upload the store inventory and product information for use with Google Shopping Ad. 

Can I Add As Many Negative Keywords As I Want? Group 2 Created with Sketch.

Keep in mind, always choose the negative keywords carefully. If you add too many negative keywords, your Search campaign might reach fewer potential audiences.  

How long should my Facebook Video ads be? Group 2 Created with Sketch.

Keep videos short. Your videos should be 15 seconds or less so that people are more likely to watch until the end. 

What order is used by Google Analytics to filter the data? Group 2 Created with Sketch.

The data is processed in a sequential manner from Google i.e. with the first filter, then the second and so on.

Can Google Display Campaigns be Geo-Targeted? Group 2 Created with Sketch.

Yes, you can specify the exact location you want to target for your Display Campaigns. Multiple locations can be added at a time. You can further drill down by selecting people who are regularly in your location or who have shown interest in your location.

How do i find my local tax invoices and statements for Google Ads? Group 2 Created with Sketch.

There are a few reasons why you might not be able to find certain local tax invoices or statements:

  • Local tax invoices and statements are generated monthly, while charges can occur throughout the month (for your records, you can print a receipt for each payment). A local tax invoice or statement for a particular month is available by the 5th business day of the following month. For example, your April local tax invoice or statement will be ready no later than May 5 (this assumes that May 1-5 doesn't include a weekend).
  • If no payment requests have happened in your account in a particular month, a local tax invoice isn't generated for that month, or an empty local tax invoice is generated. If there was also no usage in your account in a particular month, a statement isn’t generated for that month either.

  • You might have forgotten to adjust the date range on the transaction history table. Be sure to set the date range above the table so it corresponds to the local tax invoices or statements you want to see.

What are partners in Business Manager? Group 2 Created with Sketch.

Partners are other businesses, such as agencies or clients, with whom you work. Add partners to your Business Manager so that you can share assets with each other. You can't give partners access as admins or employees. You can only share permissions to assets with your partners.

Where can I see my posts on Google My Business? Group 2 Created with Sketch.

Your posts will appear when you view your GMB profile on maps or on mobile. Search your business name, scroll at the bottom of your profile, click one of the posts to open up.

 

Why my shopping ads are not performing or generating revenue? Group 2 Created with Sketch.

We would suggest to review your set up compared to the best practices listed above. Review if all your products are not performing or any particular product category?

Check the price competitive report in Google Merchant centre if you are losing to other companies because of the price difference.

We can help with a complete review for your account if there are any other aspects on the website which are limiting your potential customers to make purchases online. 

What is a segment in Google Analytics? Group 2 Created with Sketch.

A segment is a subset of your Analytics data which is filtered out from your entire website users.

Marketers can use segmentation as the basis for the audience. For instance, the Segment data could show users who are from a particular country or city, or users who are from a specific channel / source / medium / campaign.

What is the most valuable website traffic source? Group 2 Created with Sketch.

To put it simply, the best traffic source for your company is the one that generates the highest percentage of conversions or revenue – and this can vary for individual businesses.

My Site Used to Rank Well But Now it Doesn’t. What Happened? Group 2 Created with Sketch.

There could be many reasons why your website and content aren’t ranking well. Some examples are; Google is having problems crawling your site, there may be technical issues such as slow site speed or your site does not have a SSL certificate therefore it is deemed insecure, your content strategy needs attention, there is stiff competition in your industry, the site is poorly organised and difficult to navigate.

What is Google Tag Manager (GTM)? Group 2 Created with Sketch.

Google Tag Manager is a free tool that allows marketers to manage and deploy multiple custom events tracking tags without relying on your web developers. The GTM is very handy where you can store and manage a wide range of tags in one place.

Why do I need to conduct a Google Survey? Group 2 Created with Sketch.

Google Survey Form is an easy-to-use platform for businesses and researchers to get quick, valuable, and cost effective responses from the target audience.This is the perfect way to measure customer’s loyalty and improve the products/services to meet customer’s expectations. 

How many search terms at a time can be used for comparison using Google trends? Group 2 Created with Sketch.

You can compare up to 5 search terms at a time.

How can I check my IP address for internal filters in Google Analytics? Group 2 Created with Sketch.

Go to Google and type ‘What is my IP?’, this will give you your IP address. Though there is a difference between a generic IP address and static IP address.

A generic IP address is different for different desktops or mobile phones connected to the WiFi but a static IP remains constant for all users who are connected to the same WiFi.

It is recommended to have a static IP address for your office for filtering in Google Analytics as it ensures all staff from the office are excluded from your data.

See our filters lesson here - https://www.webwonks.co.nz/how-to-guides/google-analytics/adding-filters-google-analytics/

My YouTube Video campaign is not gaining impressions or clicks? Group 2 Created with Sketch.

First thing you need to check if your ad is fully approved. Google usually takes 2 business days to approve a video ad.

If your ad is fully approved and still not gaining impressions or clicks, it would be good to check your bidding settings and see if the minimum bidding criteria is met for your particular ad format.

Also, checking your targeting settings can be one of the options as targeting a narrow audience can sometimes result in no impressions or clicks coming through.

Why Are Google My Business Reviews So Important? Group 2 Created with Sketch.

Reviews on Google provide valuable information about your business to both you and your customers. Business reviews appear next to your listing in Maps and Search, and can help your business stand out on Google.

Is Google Data Studio free to use? Group 2 Created with Sketch.

Yes, Google Data Studio is free to use. You just need a valid Google account to use it. Please note that Google Data Studio is not supported in the following countries: People's Republic of China*, Sudan, Iran, Iraq, Crimea, North Korea, Syria and Cuba.

What is the difference between Google Tag Manager and Global Site Tag (gtag)? Group 2 Created with Sketch.

Both platforms perform similar functions, implementing Google and third-party tags on the website.

Google Tag Manager implements the tags using a separate web interface whereas Global Site Tag implements the tag directly on the web pages using javascript.

How does Google protect my privacy and keep my information secure? Group 2 Created with Sketch.

Google understands security and privacy are of paramount importance to you and treat this matter very seriously. Google spends hundreds of millions of dollars every year on security and employs world renowned experts in data security to keep your information safe.

Is a YouTube channel Free? Group 2 Created with Sketch.

Yes. it is free to create a channel.

What are the benefits of Google My Business? Group 2 Created with Sketch.

Manage your information

Manage the information that Google users find when they search for your business, or the products and services that you offer. Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.1 When people find your business on Google Maps and Search, make sure they have access to information like your hours, website, and street address.

Interact with customers

Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

Understand and expand your presence

Find insights on how customers searched for your business, and where those customers are coming from. You can also find information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. 

Who should use Search Console? Group 2 Created with Sketch.

Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you.

What are the benefits of Google Analytics? Group 2 Created with Sketch.

Google Analytics helps you by providing powerful insights about the activity within your website and allowing you to know all the valuable actions and revenue generated online.

It can also help you to improve your website and revenue as all the data about site performance and sales data are available to it.

Which is the default attribution model selected in Google Analytics? Group 2 Created with Sketch.

For a new Google Analytics account, the default attribution model is ‘Last Click’.

What is a Quality Score? Group 2 Created with Sketch.

Quality Score is an estimate of the quality of your ads. Google takes into account the overall ad relevance, the landing page experience and the expected clickthrough rate of the ad. Higher quality ads can lead to lower cost per clicks and higher ad positions.

Can I edit videos I’ve uploaded in YouTube? Group 2 Created with Sketch.

YouTube has a built-in editor suite where you can trim your video footage, add blurs over the footage, or add music from the YouTube Music Library. In order to access these features, navigate to Youtube Studio and from the Videos tab, select the video you wish to edit. Then from the left menu, select Editor.

How can I get the Strategic Data Plan Dashboard on Google Data Studio? Group 2 Created with Sketch.

This is one of the Google Data Studio dashboard products offered by Web Wonks, as part of the Data Health Kit job, and not available as an open source template. Want help with your online business activity? You can always get in touch with Web Wonks and we can help you.

Where can I see Google Ads data in Google Analytics? Group 2 Created with Sketch.

 You can view this report in the ‘Report Navigation’ menu, under ‘Acquisition > Google Ads’. If you see this report coming as ‘not set’, then a link needs to be established between your Google Analytics and Google Ads platforms.

This report is very useful to understand your cost per lead metric or return on ad spend from Google ads if you have an ecommerce website.

Should I have a Google My Business Listing? Group 2 Created with Sketch.

Yes, you should. People usually consider SEO optimisation to play a major role in improving your online visibility but having a properly configured Google My Business listing for your business can equally improve your online presence and ranking. It plays a pivotal role in helping both customers find your business and tell them your story.

Can I Target a Google Ad Audience by Location? Group 2 Created with Sketch.

Yes. For most campaign types you can choose countries, cities or even your Google My Business locations for your ads to show.

What is a good Google Analytics strategy Group 2 Created with Sketch.

Most often accounts will have an events layout that is confusing, configuring events to stop data loss is critical. 

We typically come across websites where event tracking has been constantly worked on over the last couple of years or by someone who has recently left the business. It is hard to understand or derive any useful insight from the data without understanding what was implemented and why. 

We specialise in account reviews where we understand what is implemented and what is required for your reporting. A fresh strategy with correct events and naming protocols can be implemented without the need to change any of the current setups.

How do I improve my Average Position for specific Search Queries? Group 2 Created with Sketch.

There are a number of ways to go about improving Search Query visibility.

You would want to make sure that the particular queries are stated within your website content.

Not so much that you’re spamming Keywords in your content, this can be detrimental.

Google prefers high quality content. From here, you would want to ensure your websites visibility

We have a custom website build which has a limitation on code implementations. Group 2 Created with Sketch.

We have worked on websites which were custom-built for the purpose to the clients. Implementing standard eCommerce codes for Google Analytics tracking is challenging in such situations but not impossible.

We can work with your web developer to understand your website build and provide custom tracking for eCommerce reports. 

 

How much money should I spend on my Facebook ads? Group 2 Created with Sketch.

There are numerous factors that can contribute to deciding your budget for your ads. What you can afford, what the objective of your campaign is, (Brand Awareness, or Lead Generation) and what you are willing to pay for a lead are just a few things to consider here.

However, you can make a difference by spending just a few dollars a day with the right message and targeting of your ads!

What Is Google Merchant Center Used For? Group 2 Created with Sketch.

Google Merchant Center is used to power your Google Shopping Ads and your local inventory ads, as well as your Shopping promotions.

Do I Need To Include Keywords Variations In A Negative Keywords List? Group 2 Created with Sketch.

Remember, negative keywords do not match similar or close variants. So you will need to apply the close variations with the appropriate match types for negative keywords.

How and when will eligible customers receive the Covid-19 ad credits? Group 2 Created with Sketch.

Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.

How often should I update my Facebook ads? Group 2 Created with Sketch.

Ad fatigue essentially means that your ads will eventually become less effective and cost more, which is an indication that it may be a good idea to rotate or change your ads.

 

How often you should update your ads depends entirely on your own experience. Every industry, offer, and audience will have different tolerances for ad frequency.

The only way to determine the best time to rotate your ads is to review your ad performance periodically. Taking a look once or twice a week and looking at key metrics in the ads manager is an important part of the ads management process.

 

Here you’re looking for increases in your CPC or Cost per Result, decreases in your impressions or reach, or a lower ad frequency. These are all signs of ad fatigue, meaning it might be time to change your ads.

How many filters can I apply in Google Analytics? Group 2 Created with Sketch.

The good news is that there is no limit on applying filters in your Google Analytics account. You can have as many filters as you like.

Where will my Google Display Ads appear? Group 2 Created with Sketch.

Display ads appear on the Google Display Network. The Display Network is a collection of websites - including specific Google websites like Google Finance, Gmail, Blogger, and Youtube - that show ads. This network also includes mobile sites and apps.

I have missing Google Ads billing information Group 2 Created with Sketch.

If you no longer have access to your billing summary and you’re prompted to re-enter your billing information but do not wish to do so, please contact Google Support (see below) to obtain your past billing information.

What is a Business Asset Group in Business Manager? Group 2 Created with Sketch.

A business asset group is a group of assets within your Business Manager. Admins can create business asset groups and use them to organize assets and the teams working on them. Once you've created a business asset group, you can assign access to multiple people and grant them permissions to assets within the group.

Are posts on Google My Business free? Group 2 Created with Sketch.

Yes, posts serve as free advertising with certain limitations. A user who searches your Google Maps listing can see your posts. 

What changes can you make using supplementary feeds? Group 2 Created with Sketch.

It is a best practice to make custom changes to your product inventory feed using supplementary feed and leave the primary feed as is. With supplementary feed, you can add a prefix or suffix to your product title, adjust the description or add additional images for your products, highlight a sale or a showcase a discount percentage etc.

Why Should I Use Segments? Group 2 Created with Sketch.

Google Analytics Segment Data provides a structured analysis of the effectiveness of website users' journeys. Which helps marketers to identify the potential improvements of the website and make valid marketing strategy.

Can I track the effectiveness of my paid Google Ads campaigns in Analytics? Group 2 Created with Sketch.

Yes, if your Google Ads account is linked to your Google Analytics account and Goals or Enhanced ecommerce are set up, you will be able to see valuable insights in relation to your paid Google Ads campaigns.

Am I Penalized for Having Duplicate Content on My Site? Group 2 Created with Sketch.

Duplicate content is when the same, or very similar content, is found on two different websites. This subject is quite involved. There is actually no such thing as a “duplicate content penalty.”

There have been rare cases where Google has perceived that duplicate content may have been shown with the intent of manipulating Google rankings and as such Google could make  appropriate adjustments in the indexing and ranking of the site involved.

In a worst case scenario the site might be removed entirely from the Google index and will no longer appear in Google search results. 

Is Google Tag Manager easy to use? Group 2 Created with Sketch.

Google Tag Manager is a “simple” tool but still requires some technical knowledge or training to understand the methods and implementation of the events tracking. 

Does Google Survey fit all the devices? Group 2 Created with Sketch.

Yes, Google Form is responsive. Which means it’s easy to create and edit, and also respond to different screen sizes like desktop, laptop, or mobile.

Can I download Google Trends data onto my computer? Group 2 Created with Sketch.

Yes, you can download CSV reports of each data section individually onto your computer/mobile device.

Do I need a YouTube channel for video ad campaigns? Group 2 Created with Sketch.

Yes, you do. All the video content needs to be hosted on YouTube in order for you to initiate a YouTube video campaign through Google Ads. Ensure that your channel and ads account are connected.

How Do I Edit My Google My Business Listing If I Am Moving To A New Address? Group 2 Created with Sketch.

Ensure you are signed into your Google My Business account. Go to the Menu and click “Info”. Click the “Address Field” to enter the new address and then click “Apply”.

Do I need a Google account to view Data Studio reports? Group 2 Created with Sketch.

No, a Google account is not required for viewing the reports. However, in order to create and edit reports, a Google account is required.

How can I check if Google Tag Manager is installed on the website correctly? Group 2 Created with Sketch.

Go to your website and right-click > ‘view page source’. Use the search option (Cmd+F Or Ctrl +F) for ‘GTM’. You will see the code for GTM highlighted for you. 

You can also use an add-on in your chrome browser ‘Google Tag Assistant’ to check the GTM tag implemented on the website.

What is the difference between Google Drive and Google One? Group 2 Created with Sketch.

Google Drive is a storage service whereas Google One is a subscription plan that provides you additional storage to use across Drive, Gmail and Google Photos.

Can I have more than one YouTube channel? Group 2 Created with Sketch.

Yes. You can have up to 50 YouTube channels associated to your account!

How much does Google My Business cost? Group 2 Created with Sketch.

Anyone can use Google My Business free of charge.

How Does Google Search Console Works? Group 2 Created with Sketch.

Google search works in essentially three stages: Crawling, Indexing and Serving search results.

What are the essential features of Google Analytics? Group 2 Created with Sketch.

  1. Traffic Reporting

Google Analytics tracks every visitor in your site daily and you can see how many people are interacting with your site per channel. It also tracks trends over time which can help make online marketing decisions.

  1. Conversion Tracking

Every website has a point of conversion that needs to be defined and Google Analytics allows you to set up conversion goals such as contact form submission, e-commerce sale or phone calls.

  1. Keyword Referrals

Most people are searching before they reach a site and Google Analytics allows you to know what a keyword a user used to find your website. You can also take advantage of this data on your SEO strategy.

  1. Third Party Referrals

Google Analytics also tracks if a third party website is sending traffic to you. This is useful, because you'll be able to see what sites are worth spending more time on, as well as if any new sites have started linking to yours.

  1. Custom Dashboards

Google Analytics gives you also an ability to create custom dashboards if you want to monitor the traffic, conversion and keyword referrals happening on your site. These dashboards can be shareable and can be exported into PDF and CSV.

Can I select a different attribution model for Google Ads? Group 2 Created with Sketch.

Yes, while implementing conversions in Google Ads you can select the preferred attribution model for the conversion action.

It is very helpful to use a different attribution model other than the ‘last click’ in your Google ads as it will help the automated bidding strategies for your campaigns to understand the bigger picture which will improve your conversions with Google's machine learning.

How can I get the Cost Per Lead Dashboard on Google Data Studio? Group 2 Created with Sketch.

This is one of the Google Data Studio dashboard products offered by Web Wonks and not available as an open source template. Want to grow your business for a low cost per lead? You can always get in touch with Web Wonks and we can help you.

What is Ad Rank? Group 2 Created with Sketch.

Ad Rank is the position of a particular ad in Google search results. The position is based on the bid price for the particular keyword and the Quality Score. 

Can I make my YouTube videos private? Group 2 Created with Sketch.

Once a video has gone live, you can definitely change this to be private. You will often notice channels that are longer running will often have older, less professional videos removed.

These aren’t necessarily ‘permanently deleted’, they are often just set as Private. This can be done if you are logged in to the channel that is the owner of the video.

Navigate to the video you wish to be set as private, and in the Description section below the video, select ‘Edit Video’. Once on the Video details page, select ‘Visibility’ on the right hand side, and from the drop-down, select ‘Private’ and ‘Done’.

Where can I find the Google Analytics tracking code to provide to my web developer? Group 2 Created with Sketch.

You can see the tracking code for your Google Analytics account under Admin Settings (bottom left corner, corg button). Under the Property column, go to ‘Tracking Info > Tracking Code’.

The number that comes on the right panel ‘UA-XXXXXX-X’ is your tracking code and you can also provide the Google Site Tag code snippet to your web developer.

How Important is it to Update my Company Info Regularly on a Google My Business Listing? Group 2 Created with Sketch.

It is very important to keep your company information up to date as customers use that information to reach your business. Not only this, Google appreciates those businesses who actively manage the information on their listings and keep it updated.

Does Google offer Insights about my Ad Audiences to Help me Find New and Relevant Audiences? Group 2 Created with Sketch.

Yes. Audience insights is designed to help you find new audiences by showing valuable information about the people in your remarketing lists.

What is the difference between Product Revenue and Revenue metric in Google Analytics? Group 2 Created with Sketch.

Product revenue figure is the price of a product that is displayed on the website, whereas Revenue metric includes ‘Product Revenue’ along with Shipping cost and tax.

Can I target former customers by their email address using Facebook Ads? Group 2 Created with Sketch.

Yes you can. You can do this by using the custom audience in Facebook.

How Much Does Google Merchant Center Cost? Group 2 Created with Sketch.

Google Merchant Center is a free platform. However, you have to pay for clicks on your Google Shopping Ads.

Is Broad Match Modifier Match Type Valid For Negative Keywords? Group 2 Created with Sketch.

No. Unlike the regular keywords, the Broad Match Modifier (+) match type is not applicable for the negative keywords. 

How long are the Covid-19 ad credits valid for? Group 2 Created with Sketch.

This Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads accounts.

Which filter should I be using in Google Analytics, Predefined or Custom? Group 2 Created with Sketch.

Depends on what you’re looking to filter. Predefined filters will allow to filter traffic only from the ISP Domains, IP Addresses, Sub-directories and hostnames. For advanced filtering options, please use the ‘Custom’ filter option e.g. you want to filter the traffic from a specific country or city etc.

Can keywords be used to target audiences in Google Display Campaigns? Group 2 Created with Sketch.

Google recently released ‘Custom Intent Audiences’. Custom intent audiences allow you to reach the ideal audience for your business in your Display and Video campaigns by segmenting ad groups according to the specific keywords and landing pages you would like to target.

You can use custom intent audiences with auto-created audience segments or you can define your own audiences by entering keywords, and apps related to your product or service.

Is there a range of options for targeting different Audience Types? Group 2 Created with Sketch.

Yes. There are two general approaches you can take to creating a target audience, specific and broad. The approach you choose depends on what you're trying to accomplish and what resources you have available.

Specific Targeting involves a relatively strict set of parameters to work within while finding the best people to show your ad to.

When you engage in broadly targeting, you are mostly relying on the Facebook delivery system to find the best people to show your ad to.

Will Web Wonks show me how to manage my Google Ads Group 2 Created with Sketch.

Yes. . . well if you want us to. . . some people want us to handle everything.

For clients who want to see how things work, we have free How-To guides, as well as a focus on knowledge transfer during our project management. 

What is the best bidding strategy for Shopping campaign? Group 2 Created with Sketch.

There is no one answer for the bidding strategy approach in Google ads and this is valid for Shopping ads too. Though using the automated bidding options such as Maximise conversion value & Targeted ROAS will reduce the manual bidding efforts in the market where most of the competitors are using machine learning for a competitive edge.

What Are The Recommended Segments? Group 2 Created with Sketch.

  • Segmentation by Converter vs. Non-converter 
  • Segmentation by Traffic Sources
  • Segmentation by Visitor Types (New vs. Returning Users)
  • Segmentation by Geography (Location / City)
  • Segmentation by Demographics (Gender / Age)
  • Segmentation by Engagement (Time On Site)
  • Segmentation by Value (Amount of Transaction / Revenue)

If I have more than one GMB listing, can I bulk create posts for all of them? Group 2 Created with Sketch.

Unfortunately, No. You will have to create each post individually on all of your listings. Tough job? You can always get in touch with Web Wonks and we can help you.

Can I tell what device my website visitors are viewing my site on? Group 2 Created with Sketch.

Yes. If you have your Search Console & Google Analytics linked you will be able to see the number of visitors viewing your site between desktop, mobile & tablet devices.

If I Spend Money on Google Ads, will this Improve My Search Ranking? Group 2 Created with Sketch.

The answer is definitely not. Google’s advertising programs are independent of their search results. Participation in an advertising program has no effect whatsoever on the inclusion or ranking in Google search results.

Do I need Google Tag Manager If I already have Google Analytics? Group 2 Created with Sketch.

Google Tag Manager is a completely different tool with the use of Google Analytics. Analytics has limitations of tracking & measuring the custom events. In GTM, there are no reports to do analysis. The best practice is to use GTM containers in conjunction with Analytics to collect more useful data and understand your website performance.

Does Google Survey Form have any requirement for the video? Group 2 Created with Sketch.

Yes, the video that you use for Google Survey has to be shorter than 2 minutes, and surveys with video questions can only have one screening question.  

Does Google Trends give us the search volume, cost per click etc. for a particular search term / keyword? Group 2 Created with Sketch.

Google Trends allows you to see historical trends data for a particular search term, giving the information about top and rising related queries, interest for that term in a particular region etc. It does not provide information about the search volume or cost per click etc. for a search term / keyword.

What is the best ad format to go with using YouTube Ad Campaigns? Group 2 Created with Sketch.

There is no specific answer for this question. It is dependent on various factors e.g. length of your video, what you’re looking to achieve, target audience, your message etc. Still Confused? Web Wonks can help you. You can always get in touch with Web Wonks and we can help you.

Does Google My Business Have A Mobile App? Group 2 Created with Sketch.

Yes, and it's free. You can do everything you already do in your web account and then some with the Google My Business app. Enhanced features make it easier to create a standout Business Profile on-the-go.

Where to find the Google Tag Manager snippet to share with a web developer? Group 2 Created with Sketch.

Go to your Google tag manager account, select the correct container name for your website.

In the top menu, you will see a link for ‘GTM - XXXXXX’. Select this to reveal the Google Tag Manager snippet that you can share with your web developer. Ensure to copy the code and not send a screenshot for installation.

Can Multiple people manage a Youtube channel? Group 2 Created with Sketch.

Yes. You will need to convert your channel to a Brand account if it is not already. This will allow multiple people to manage your account from their own google associated accounts.

Can I still use Google My Business if I don’t have a business shop front? Group 2 Created with Sketch.

Yes! Whether you’re a home-based business or a service-area business, you can list your business details to appear on Google with or without a physical address.

How Does Google Search Console Works? Group 2 Created with Sketch.

Google Search Console is a free service offered by Google

How much does Google Analytics cost? Group 2 Created with Sketch.

Anyone can use Google Analytics free of charge.

What is an Assisted conversion? Group 2 Created with Sketch.

An assisted conversion is calculated for a channel when it has assisted in leading to the conversion but was not the last click before the conversion.

By default, Google Analytics only credits the channel for a conversion when it is a last click interaction. All other channels which interacted with the user prior to the conversion will receive an Assisted conversion on Multi channel funnel report. 

How can I improve my conversion rate? Group 2 Created with Sketch.

You can use the free Google Ads conversion tracking tool to measure how many people are actually buying or signing up for things after they land on your website. Then, there are a number of things you can do to improve your conversion rate. Some examples include, adding more specific keywords and negative keywords, being relevant, optimising your landing page and improving your quality score.

What if my video dimensions don’t fit the recommendations? Group 2 Created with Sketch.

Either one of two this will happen, black bars may appear on the sides or top and bottom of your video, or the video player will display dynamically, aligning with your video’s aspect ratio. For example, depending on your browser/device, a square (1:1) video can be shown within a square video player, otherwise it will appear letterboxed within a landscape player.

Can I Use Phrase Match Type For All The Negative Keywords? Group 2 Created with Sketch.

Utilising the appropriate match type for negative keywords is very important.

The Phrase Match Type is not suitable for a phrase that’s longer than 16 words. For example, your negative keyword is “amazon”.

Your Search Campaign still can show when users search for a long phrase ends with Amazon which is the 17th word in the phrase.

Will the ad credit apply to all of Google’s channels (Search, Display, YouTube etc)? Group 2 Created with Sketch.

Yes. These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.

I want to apply the same filter on multiple views at the same time in Google Analytics? Group 2 Created with Sketch.

Please create the filter at account level. This way, you will be able to apply your filter on multiple views at a time.

Is it difficult to add my Instagram business account to my Business Manager? Group 2 Created with Sketch.

To add an Instagram business account to your Business Manager, you must have the username and password for the account.

The Instagram business account you're trying to add can't be owned by another business. Instagram business accounts can only be claimed by one Business Manager.

Only administrators can add Instagram business accounts in the Business Manager.

If your Instagram business account is linked to a Facebook Page, you should add both your Facebook Page and Instagram business account to the same Business Manager.

How much does a YouTube Video Ad Campaign cost? Group 2 Created with Sketch.

The cost of a video campaign depends on the ad format and bidding strategy you plan on using.

How can I find out if I am receiving Covid-19 ad credits? Group 2 Created with Sketch.

Advertisers receiving ad credits will be notified in the coming months. Google is in the process of building these specialized credits into Google Ads accounts, therefore notifications will not show immediately. Please be patient during this period.

Should I Fully Update My YouTube Channel? Group 2 Created with Sketch.

Yes is the short answer. YouTube is the most powerful broadcast channel in the world. A well developed YouTube Channel will yield great results for your company, your website, and your brand.

How Hard is it to Create YouTube Channel Art? Group 2 Created with Sketch.

Creating a YouTube Channel can be a hard thing to do. Depending on the size of the screen the image is being opened on, not all of your cover will be shown. Ensure you read all relevant guidelines when creating your cover art. 

 

You can always get in touch with Web Wonks and we can help you.

Can I Bulk Upload My Products To My GMB Page? Group 2 Created with Sketch.

Unfortunately, No. Google has recently rolled out this feature and the capabilities are limited for now. You will have to add each category and product individually.

Tough job? You can always get in touch with Web Wonks and we can help you.

Should I have a YouTube Channel Group 2 Created with Sketch.

Yes. It doesn't matter if you have 500 videos, or 1, you should keep your channel looking professional at all times.