In This Lesson You Will Learn
The History Of Google And Its Products
Google, a renowned tech company, began in 1995 when Larry Page and Sergey Brin formed a partnership at Stanford University. They developed Backrub, later renamed Google. With Silicon Valley investors, Google grew from dorm rooms to a garage. In 2015, Alphabet was created as Google's parent company, focusing on transparency and accountability. Alphabet has acquired 200+ companies, including Motorola and YouTube. Discover Google's captivating history and its impact on technology in this lesson.
General Google
What Does Google Do?
Google is a technology company that specialises in internet related services and products including online advertising technologies, a search engine, cloud computing, software and hardware.
What Is Google’s Mission?
Google states their mission is to organise the world’s information and make it universally accessible and useful.
How Popular Is Google’s Search Engine?
Without doubt Google’s Search Engine is hugely popular worldwide. As at April of 2020, it is estimated it has a remarkable market share of just over 87%
How Does Google Generate Its Revenue?
In the most recently reported fiscal year, 2019, Google's revenue amounted to US$160 billion, which is primarily derived from advertising revenue amounting to US$135 billion.
Google also generates revenue from other sources such as in-app purchases, app sales, hardware and licensing fees including those from its Cloud business. They have made acquisitions to strengthen these businesses.
How Much Does YouTube Contribute To Google’s Ad Revenue?
In the past, Google has not disclosed YouTube revenue or profit. Alphabet said detailing its ad revenue by different product areas was not necessary because it’s goal was to sell one product, online advertising, regardless of how a customer paid for it or where the ad appeared.
However Alphabet has for the first time recently revealed YouTube ad revenues which accounted for some US$15 billion of the US$135 billion in ad revenue for 2019.
Google’s most popular products: Google Search
- Finding answers to your questions is easier than ever with Google.
- Keep up to date with what matters to you.
- Find what you need on the go.
- Explore popular categories like dining, entertainment, sports and more.
Google’s most popular products: Google Chrome
- Chrome has the smarts and the speed you need for all your online activity.
- Chrome has everything you need to get the best out of the web.
- Chrome automatically protects you from security issues like phishing and dangerous sites.
- Chrome works on all operating systems and all your devices.
Google’s most popular products: Google Maps
- With the redesigned Explore tab, you can find restaurants, bars, hotels and more.
- Receive real time traffic updates.
- Hands free travel directions.
- Confidently explore new places.
Google’s most popular products: YouTube Music
- Find the music you want.
- Discover new music and see what’s trending.
- With YouTube music premium, you can explore the world of music advertisement free.
Google’s most popular products: YouTube
- As the Internet's second largest search engine, YouTube can certainly help improve your brand awareness and provide a fantastic opportunity to reach a large audience.
- YouTube has always been a great source of entertaining content, but companies are becoming increasingly aware that it is an indispensable advertising and marketing tool.
Google’s most popular products: Gmail
- With an estimated 1.5 billion users worldwide, Google’s free email service Gmail is one of Google’s most successful products.
- It has good malware protection, virus checking, 10+ GB email storage and ample Megabyte capacity per email. As it is part of the Google family Gmail receives high quality maintenance.
Google’s most popular products: Drive
- With a Google Account, you get 15 GB of storage for free.
- Storage gets used by Google Drive, Gmail, and Google Photos, so you can store files, save your email attachments, and back up photos and videos.
- Free to use.
- Built-in search engine so you can search by file type, video or document.
- Access documents via the Google Drive app.
- For more than 15 GB, you can upgrade to Google One.
Google’s most popular products: Google Ads
- Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
- Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
- There's no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that's comfortable for you, and easily measure the impact of your ad.
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Google understands security and privacy are of paramount importance to you and treat this matter very seriously. Google spends hundreds of millions of dollars every year on security and employs world renowned experts in data security to keep your information safe.
Google Drive is a storage service whereas Google One is a subscription plan that provides you additional storage to use across Drive, Gmail and Google Photos.