Why Is Google Helping?
Small and medium-sized businesses are the backbone of our communities.
They represent about 90 percent of all businesses and more than half of employment worldwide, according to the World Bank.
COVID-19 has posed a particular challenge to these businesses, who may be facing closures and declining revenue even as they find ways to support and protect their employees.
Through ad credits, Google hopes to alleviate some of the cost to stay in touch with their customers.
Who is eligible for the Covid-19 ad credits?
The ad credits will be available to small and medium businesses, who advertise directly with Google or through Google partners, around the world with active accounts since the beginning of 2019.
Credits will be provided to SMB advertisers that have been active advertisers since Jan 1, 2019 and comply with all Google Ads T&Cs.
How and when will eligible customers receive the Covid-19 ad credits?
Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.
How long are the Covid-19 ad credits valid for?
This Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads accounts.
Will the ad credit apply to all of Google’s channels (Search, Display, YouTube etc)?
Yes. These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.
How can I find out if I am receiving Covid-19 ad credits?
Advertisers receiving ad credits will be notified in the coming months. Google is in the process of building these specialized credits into Google Ads accounts, therefore notifications will not show immediately. Please be patient during this period.
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