In This Lesson You Will Learn What is an Ad Group/Campaign
In this lesson we will cover the basics of campaigns and ad groups and how online advertising lets you target your ads to the type of customers you want, and filter out those you don't.
When you advertise online with Google Ads, you can use different targeting methods to reach potential customers right when they're searching for your products or services.
Google Ads Campaign and Ad Group
What Is A Google Ads Campaign?
A Campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer
- Your Google Ads account can have one or many ad campaigns running.
- Each campaign consists of one or more ad groups.
- Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.
- You can create separate ad campaigns to run ads in different locations or using different budgets.
Campaign Types
Advertising with Google Ads starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. For example, if you'd like to show ads on Google.com to get more visitors to your website, you should choose a Search Network campaign.
The campaign type determines where customers will be able to see your ads, but you make this more specific by targeting your ads.
- Campaign types include:
- Search Network campaign
- Display Network campaign
- Shopping campaign
- Video campaign
- App campaign
- Performance Max campaign
What Is An Ad Group?
An ad group contains one or more ads that share similar targets.
- Each of your campaigns is made up of one or more ad groups.
- Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
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