We would like to thank Davies Heat n’ Cool for allowing us the use of their metrics for this lesson.
With more than 100 years in business, Davies Heat n’ Cool has a wealth of experience across a wide variety of heating and ventilation systems, both residential and commercial, and provide customers with a comprehensive service, from installation through to ongoing maintenance and repair.
You can visit https://www.daviesheatncool.co.nz/ for more information.
Purpose Of This Lesson
The purpose of posting to your Google My Business listing is to connect with existing and potential customers. This will help you to keep your customers updated with new offers, upcoming events, new product releases, and general updates of your business.
Creating a Post
Creating a post in your listing is really simple.
From the main dashboard of your listing, please navigate to the ‘Posts’ section.
To create a new post, You can either click on the round blue button in the bottom right of your screen or choose one of the post creation options from the top menu e.g. Add Offer, Add Update etc.
Please see the attached screenshot for further clarification. T
here are 4 types of posts you can share with your customers. A post is usually a combination of text, image/video and a call to action.
For posts specifically for promotional sales and offers.
To get started, you can upload photos/videos, a title for your offer and start and end dates for your offer.
In order to add more detail to your offer post, you can add time (optional) + include more details (optional) e.g. a description about your offer, a coupon code, a link to redeem the offer and any specific terms & conditions.
To promote an upcoming event for your business.
This post type is very similar to the ‘Offer’ post.
To begin with, you can upload photos/videos, an event title and start and end dates for your event.
To add more detail to your event post, you can add time (optional) + include more details (optional) e.g. event details and a call to action butto
This type of post allows you to add products to your listing.
This is one way of adding products to your listing i.e. through a post.
You can add photos, name of your product, select a category (create a new one or choose an existing category), select the price type along with the price of the product, description for your product and an optional call to action button.
For more details on how to add products to your listing, please review the lesson tutorial ‘Adding Your Products To Google’ on our website
Edit / Delete a Post
We all make mistakes. At times you might want to edit your published post or completely remove it from the listing.
Choose the post you want to edit / delete and click on the ‘Three-Dot’ icon at the bottom right of your post (right next to the Share post option).
Click the option you want to proceed with i.e. edit or delete.
Viewing a Post
For desktop, your published post will appear underneath the description section of your listing, at the bottom of the listing.
For mobile devices, the published post can be seen in the ‘Updates’ tab.
Please note that once you have published a post, Google will take a couple of minutes to set the post live on your listing and during that time period, you won’t be able to see the post on your actual listing. This is a normal procedure from Google.
Where can I see my posts on Google My Business?
Your posts will appear when you view your GMB profile on maps or on mobile. Search your business name, scroll at the bottom of your profile, click one of the posts to open up.
Are posts on Google My Business free?
Yes, posts serve as free advertising with certain limitations. A user who searches your Google Maps listing can see your posts.
If I have more than one GMB listing, can I bulk create posts for all of them?
Unfortunately, No. You will have to create each post individually on all of your listings. Tough job? You can always get in touch with Web Wonks and we can help you.
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