Targeting, Placements & Selecting your Audience Plan (Facebook) | Social

In this lesson we will cover the different targeting options for your ads and which platforms you can choose your paid ad to be shown on.
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We would like to thank Sails Restaurant for allowing us the use of their metrics for this lesson. 

Sails Restaurant is a upscale dining establishment, with contemporary surf 'n' turf dishes in a sleek space overlooking Westhaven Marina.

You can visit https://www.sailsrestaurant.co.nz/ for more information.

Purpose Of This Lesson

The purpose of Targeting, Placements & Selecting your Audience is to demonstrate the various options available for choosing who and where to serve your ad within the Facebook ads manager. Delivering your ad to the correct audience is key to a successful campaign.

Core Audience Targeting

Core Audience Targeting

Core Audience Targeting is the fundamental to selecting your targeted audience and looks at defining the audience based on criteria such as age, interests, geography and more.

>> Ensure Location Targeting is correct
>> Add Interests, Demographics & Behaviours to your core audience that are relevant to your potential clients.

Custom Audience

Custom Audiences allow you to get back in touch with people who have engaged with your business, online or off.

>> Use current databases for improved targeting
>> Enable the Facebook Pixel to remarket to visitors to your website

Custom Audience v2
Lookalike Audience

Lookalike Audience

With A Lookalike Audience you can reach new people whose interests are similar to those of your best customers.

>> Identify your Lookalike audience datasource
>> Select Audience Location
>> Choose Audience Size to Increase your reach

Choosing Your Placements

Choose where you want to run your ad – whether that's on Facebook, Instagram, Facebook Messenger, Audience Network or across them all.

> Decide where you want to place your ad or let Facebook do it for you

Choosing Your Placements

How does Facebook know which ads to serve people? Group 2 Created with Sketch.

Facebook targets based on interests that people have in their profile (Pages people have liked, Interests they may have added, and demographics targeting based on 3rd party data).

How much money should I spend on my Facebook ads? Group 2 Created with Sketch.

There are numerous factors that can contribute to deciding your budget for your ads. What you can afford, what the objective of your campaign is, (Brand Awareness, or Lead Generation) and what you are willing to pay for a lead are just a few things to consider here.

However, you can make a difference by spending just a few dollars a day with the right message and targeting of your ads!

Can I target former customers by their email address using Facebook Ads? Group 2 Created with Sketch.

Yes you can. You can do this by using the custom audience in Facebook.

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