What Is Google Analytics?

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Get to know your customers.


Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

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See what’s in it for you.

Build a complete picture.
Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.

Get insights only Google can give.
Access Google’s unique insights and machine learning capabilities to help get the most out of your data.

Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

Make your data work for you.
Process and share your data quickly with an easy-to-use interface and shareable reports.

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Dive into the details.

Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more.

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Designed to work together.

Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.

Google Ads
Gain deeper insights into how users from your Google Ads campaigns engage with your site.

Data Studio
Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.

Create custom site experiences using the audiences you’ve already created in Analytics.

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Marketo sees 10x higher conversion rate with Google Analytics.

Marketo used Analytics to learn about potential customers, educate them on products, and encourage completion of lead forms. The result was a 10x higher conversion rate.

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Transform your business through insights

You know better than anyone how important your company’s online presence is to its success. But do you really understand the way your customers are engaging with your site and apps? How do you know what’s working and what isn’t?

With Google Analytics, you can uncover the insights that drive real results. Stay on top of key business activities and determine how successful your site is at turning users into customers. Use Google’s machine learning to make your digital analytics data work even harder for you. Analytics gives you comprehensive digital tools to help you better understand your customers and evaluate your site, content, and products.

You get the insights that matter — along with the ability to put them to work and transform your business.

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