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Purpose Of This Lesson
The purpose of reviewing YouTube Channel Management is to keep you at the forefront of Google's continual investment into its broadcast platform.
Google regularly updates features and settings for tools used for uploading videos, targeting audiences, and tracking success metrics.
Keeping a good eye on what works for your business will allow you to target a better audience, which in turn will give you better results.
Craft a Professional Looking Channel
First impressions count and ensuring that your YouTube Channel immediately shows your company in the best possible light will increase the chances you will gain leads.
Make sure your logo & cover are correctly loaded. Emphasis your brand and key messages.
>> Ensure your cover is professionally done
>> Use a proper logo
>> Have the correct name of your business / brand
>> Have a featured video
>> Configure all settings
>> Update all general YouTube features
Manage Your Videos
Managing your videos to keep the content current is important. If you have a lot of videos, consider curating them if they are no longer valid.
Don't forget you can upload a video and set it to unlisted, if you want to share content with a select few people - eg, your clients.
>> What do you have in your channel?
>> Published vs Unlisted vs Private?
>> Publishing Views
Creating playlists helps to reinforce the professionalism of your channel & brand.
By segmenting down your videos into playlists, makes it more likely that your content will be consumed.
>> See a basic walk through of creating a playlist
>> Discover how to build a professional brand
>> See what kind of content to produce
Keep Your About Section Current
Making sure you update your about section with the most current information about your company. Again this reinforces your brand professionalism.
If people are inclined to, they can also get in touch, so keep your links and contact details current.
>> Do views matter? Yes.
>> Promote yourself, by developing out your channel
>> Channels / Discussion. Do you need to engage here?
Having the best channel name, having the correct privacy settings, linking your Google Ads account, and tweaking your channel to maximise all settings will help your brand develop both organically and via paid methods.
>> Review your privacy settings
>> Start with YouTube Studio
>> Configure your advanced settings
Introduction & Channel Management | YouTube
Should I Fully Update My YouTube Channel?
Yes is the short answer. YouTube is the most powerful broadcast channel in the world. A well developed YouTube Channel will yield great results for your company, your website, and your brand.
How Hard is it to Create YouTube Channel Art?
Creating a YouTube Channel can be a hard thing to do. Depending on the size of the screen the image is being opened on, not all of your cover will be shown. Ensure you read all relevant guidelines when creating your cover art.
You can always get in touch with Web Wonks and we can help you.
Should I have a YouTube Channel
Yes. It doesn't matter if you have 500 videos, or 1, you should keep your channel looking professional at all times.
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