ZB Phone Out With Jeff McGregor and Heather du Plessis-Allan - 10th November 2020
Web Wonks; builds online growth strategies using the Google stack of business products. Analytics, Ads, Shopping and more. We have Jeff McGregor from Web Wonks on the line.
H: So Jeff, this week you are continuing your omni channel campaign explanation
J: Hi Heather.
Yes, I have been reflecting on the results of our 12 week Regional Business Partner campaign.
Quick note, if you missed out on funding, give us a call, you may be eligible for the management capability fund, and while it isn’t full funding, in some cases, it may allow a business to access co-funding to support growth around digital enablement services.
H: So how did your YouTube Campaign go?
Splendidly. We used a blend of advanced campaign features to best target the audience we are looking for – eg B2B / decision makers. By implementing a custom intent audience, matched with machine learning, our targeting was very specific, which keep costs down and returns high.
We used an ad sequence to show 8 ads over the course of 12 days to each new user – this meant we were able to showcase our skills over a series of videos and keep engagement buoyant!
We had 330,000 impressions with a stunning 45% of those people watching the full videos. That cost us just over $2k and returned over 150x that amount.
If you want to get ahead now and in 2021, give us a call and talk to us about co-funding and using YouTube to grow sales and leads..
H: Web Wonks, Doctors For Your Data – 0800 932 9665