ZB Phone Out With Jeff and Heather du Plessis-Allan - 14th June 2022

Combined Shape Created with Sketch.

ZB Phone Out With Jeff and Heather du Plessis-Allan - 14th June 2022


Web Wonks; a Premier Google Ad Partner in the top 3% of all agencies in NZ. A team of 27 Wonks working hard on SEO, Ecommerce, Social and more.



H: Jeff, Google has a new campaign type kiwi companies can be using?

J: Hi Heather, yes Google have just introduced a new campaign type called Performance Max. It is designed to give access to all the different ad platforms Google offers, in one single campaign.

In the past, you needed to create separate YouTube, Display, Search, Gmail, Maps, or Shopping campaigns – this was obviously time consuming and could be confusing.

Now with Performance Max, all of these great Google services can be harnessed through a single campaign.

This type of campaign is great if your advertising objective are Sales, Leads or Local Store Visits.

Just a heads up, there is a bit of housekeeping needed if you already run campaigns, but as ever, Web Wonks can guide you through the process, to help generate more leads and sales!



H: And you have a special winter offer at the moment

J: Yes we do, with winter now upon us we thought we would add in a warm up treat in our flagship onboarding product, the Data Health Kit. You can choose to add either a Search Campaign, or a Shopping Campaign – to go with the standard Display campaign – free of charge – a $500 saving.

This delivers not only a high performing website, harnessing GA4 and machine learning, but also generates leads and sales coming in the door straight away.

If you want to grow your business this winter – call Web Wonks and lets have a chat.



H: Web Wonks, Doctors For Your Data – 0800 932 9665