ZB Phone Out With Jeff McGregor and Heather du Plessis-Allan - 17th May 2021
Web Wonks; leaders in the New Zealand digital landscape, Premier Google Partners, and a team driven to secure leads and sales for your business. We have Jeff McGregor from Web Wonks on the line.
H: Jeff, last week you told us about the stunning results your clients are getting – can you explain a bit more.
J: Hi Heather,
Yes, last week I talked about how we managed to lower a clients ad spend by 22%, yet increased their leads by 203%. Now we did this using a Google Ad Campaign type called Auto Creative for Display.
Essentially the campaign uses the Google Display Network to serve a mixture of text, image, or sometimes, even video inventory.
For the text, we write for you 12 headlines & 12 descriptions in draft form, then we send it to you for review and once approved, we load it up into the account and off we go.
H: Surely there is more to it, than simply writing some ad copy?
J: Ha, of course and that’s the Web Wonks secret sauce. Which, for those who heard me in 2020, will know includes Custom Intent Audience Lists & Machine Learning.
Custom Intent Lists, allow us to capture searches done on Google in the last 7 days and show users on the Display network, the ads – keeping the relevance high.
The machine learning part, harnesses analytics data from your website, to target only users who Google believes are going to deliver on your key business objective – normally that’s leads, or website sales.
So if you want results like I mentioned – call my team today and book in a chat.
H: Web Wonks, Doctors For Your Data – 0800 932 9665