ZB Phone Out With Jeff McGregor and Heather du Plessis-Allan - 23rd March 2021
Web Wonks; leaders in the New Zealand digital landscape, Premier Google Partners, and a team driven to secure leads and sales for your business. We have Jeff McGregor from Web Wonks on the line.
H: Jeff, so tell me, how can people better understand Google information?
J: Hi Heather, yeah this is a perennial one. My thoughts are pdf reporting is dead data the moment it is exported and sent to you. You can’t compare live data and what it tells you is quite rigid.
The best and most simple way of showcase a range of Google data in a simple and easy to understand way, is using Google Data Studio. All our clients finish their first job with a Strategic Data Plan Dashboard, which takes configured analytics, ad, and SEO data and presents it in a live, easy to follow dashboard. Yours to own and use forever.
H: Jeff, earlier this year you mentioned that Google Ad Management was a thing of the past, why is that?
J: Well, I had hoped to talk to you about some new innovations that Google are pushing me, to push to you, but this morning I was told I can’t talk about it. . . not yet, anyway.
So I’m sorry (and quite frustrated) I cant tell listeners directly what is coming, but I can tell people that when Strategic Ad Placement, is matched with underlying analytics data from your website, and then pushed to the ad platform to use Machine Learning, an increase in leads and sales soon follows.
So my suggestion is people touch base with us directly (wink wink) and have a conversation about increasing leads and sales one to one.
H: Web Wonks, Doctors For Your Data – 0800 932 9665