ZB Phone Out With Jeff McGregor and Heather du Plessis-Allan - 25th May 2021
Web Wonks; leaders in the New Zealand digital landscape, Premier Google Partners, and a team driven to secure leads and sales for your business. We have Jeff McGregor from Web Wonks on the line.
H: So Jeff there is turmoil out there in the land of Analytics, can you tell us about that?
J: Hi Heather.
Yes, well in a simpler time before the tech companies were forced to care about privacy, tracking was much less complicated and while Google has been forward thinking with its data sovereignty rules, we are now starting to see the impact of the cookie less world.
For ecommerce businesses, the disruption is starting to effect revenue tracking. So I wanted to express to business owners, marketing managers, or anyone who is doing ecommerce / retail trading really, to stress test their ecommerce data.
We are seeing an increase in missed transactions on Magento & Shopify sites, when that data is pulled into Google Analytics. Unfortunately this is only going to become more complicated.
H: So Jeff what can businesses do?
J: Look at the end of the day, this is complex stuff, but it is that complexity, which separates the good from the great.
If you have your Google stack setup correctly, you are primed to claim your stack in the market.
My suggestion do a reconciliation between your bank account, your POS software & your Google Analytics data. If the data doesn’t match, or you can’t find the right data to review, it’s time to call Web Wonks. My highly skilled team and I are getting our wonk on, about this each and every day.
H: Web Wonks, Doctors For Your Data – 0800 932 9665