ZB Phone Out With Jeff and Heather du Plessis-Allan - 3rd August 2021
Web Wonks; leaders in the New Zealand digital landscape, Premier Google Partners, and a team driven to secure leads and sales for your business. We have Jeff McGregor from Web Wonks on the line.
H: So Jeff, how can businesses be winning gold medals online at the moment?
J: Hi Heather,
Well first of all a big congratulations to all the athletes competing at the Olympic games. To be selected to represent NZ is a massive achievement in itself, but obviously the medal winners provide us all with an extra bump of pride.
Of course, business owners and marketers are running our own races on a daily basis. Trying to keep up with all the changes in digital marketing, is like running the 100m sprint every day.
The trick is to not try and do everything at once. In fact, when it comes to harnessing online data to grow leads and sales, you need time to test and measure.
That measurement piece is the key though. If you don’t set benchmarks, you can’t improve. I would bet good money, that every single Olympian sets incremental improvement targets.
H: And so how should businesses be setting targets?
J: At Web Wonks, we believe in harnessing a range of Google products to delve into measurement. Starting with Google Analytics, we track phone calls, email link clicks, and form submissions.
We also look at assisted conversions – this tracks the pathway to securing a lead – not just the last click.
We also look at other metrics you may generate, from Google My Business, ad extensions in Google Ads, or even 3rd party tools – this is all wrapped up in easy to follow dashboards.
If you want to take home the gold, by which I mean money, give Web Wonks a call and get your measurement sorted.
H: Web Wonks, Doctors For Your Data – 0800 932 9665