STOP DOING THE SAME THING OVER AND OVER AGAIN!
One of the saddest aspects of the online industry in New Zealand is the almost non existent standards. All too often we see companies who are on their 3rd or 4th AdWords account, do not know who has access to the analytics account (not that it will be configured anyway), cant update the Google My Business map listing, or have no idea what returns they get from online ad spend.
We want you to only ever have one account for each online product – owned by you! We want you to be fully exposed to the number of leads your site generates and where those leads truely come from. We think SEO starts with you getting reviews on your Google My Business page, and we have a very clear calculation for Return On Ad Spend (we even have neat Data Studio reports to show you how successful we are).
Web Wonks prides itself on being the best creative analytics agency in New Zealand. To ensure we keep to our motto of ‘Always Impart Value’, we work hard to pass through useful knowledge on how to create, but more importantly, how to develop cohesive online strategies.
If you seriously want to improve how you do business online, then there is no harm in giving us a call and booking a time for one of our team to come and have a chat.
THINGS TO LOOK OUT FOR WHEN CHOOSING AN ONLINE PARTNER:
• Long term contracts with no performance indicators
• Not paying Google directly – ie, paying your agency the ad spend who then ‘on-charge’ the ‘full’ amount
• Using third party reporting tools to show you information
• No conversion metrics / ecommerce value reporting
• Full upfront payments – excessive deposits.
• Lack of recording of work time / accountability around what is charged for