Included in The Data Matching Solution
- Gathering customer data from multiple sources, i.e. your Google Analytics account, website backend, Surveys, External Data sources, etc. The more data we have, the better we can understand the true nature of your customers.
- Using Python, matching the customer data based on a Unique ID, which will be identified as a primary key across all the data sources. This process allows us to identify those customers, which are currently present with the respective business and most importantly, helps us to merge various attributes of a customer in a single data set.
- Using the complexity of Hierarchical and K-means cluster analysis, identify the segments of customers which are based on attributes, metrics and demographics of your choice, so that you can decide better for your customers. This helps us to feed the customers what they are really looking for.
- Delivering the managerial abstract of the findings, extracted throughout the process, to help you better understand your customers and to help you grow your business by moving in the right direction.
Why Use Data Matching For Your Client Data?
Right direction and the right tools to pursue your business in that direction is what really matters! Markets and businesses have become multidimensional and data dependent, and for many of the business owners, understanding their customer data is a big challenge! The process of Data Matching opens doors to a number of exciting opportunities for you.
- Data Matching allows you to understand your customers, their behaviour and their needs on an advanced level. Not restricted to certain metrics or content.
- Data Matching helps you grow your business in a more focused and targeted way rather than going for everything what comes your way.
- Data Matching assists you to overcome the problem of not achieving the right results.
- Data Matching allows you to mine customer data for the areas of value, identify the interactions of the customers with the business content, i.e. extract and identify those contents of the business with whom the customers interact the most with.
- Data Matching allows you to analyze the risk and success factors, by observing the different trends in customer data.
- Data Matching allows you to use the customer segments for predictive analysis and much more!
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