Included in the Google Ads Search Campaign Solution
- Creation of a new Search Campaign(s) within your Google Ad Account. We treat this as infrastructure to ensure you OWN your long term value.
- Implementation of Google best practice techniques to ensure maximum return.
- Cost Per Lead (CPL) Dashboard using Google Data Studio, so you can measure what is working and where the value is.
- Management and refinement of the campaign, including advice on the best possible budget for your business.
- “How To Guide” support to allow our clients to self manage their keywords, billing and ownership of the campaign.
Why Use a Google Search Campaign?
It is common for business owners / stakeholders not to understand the differences between AdWords campaign types. There are however very clear reasons for using specific campaign types for specific business reasons.
- Search Campaigns allow you to bid on any keyword a user searches for on Google - this means when someone is searching for something you can offer them, you can offer your product / service.
- Search Campaigns allow you to pack a whole heap of punch into a single text ad. With extended text ads you can command more space above your competition and helps you get noticed.
- Search Campaigns allow you to extend your ads with sitelinks, phone numbers, calls to action, or downloads.
- Search Campaigns allow you set your own daily budget to stop you overspending.
- Search Campaigns allow you to use negative keywords, so you don't waste money on irrelevant clicks.