Google Tag Manager Lowers Developer Costs & Streamlines Data Collection

Often referred to as “tracking pixels,” a tag is a snippet of JavaScript code that is added to a website to measure traffic and visitor behaviour. It sends information from your website to Google Analytics so you can track the performance of specific campaigns.

When Tag Manager is installed, your website or app will be able to communicate with the Tag Manager servers. You can then use Tag Managers’ web-based user interface to set up tracking tags and establish “triggers” that cause your tag to fire when certain events occur, and create variables that can be used to simplify and automate your tag configurations.
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Included In The Tag Manager Solution

  • Creation / Migration of an account & container under your ownership.

  • Event and Conversion Tracking pushed through the data layer between your website and Google Analytics.

  • Events are user interactions with content on your website that can be tracked independently from a web page or screen load.

  • For instance, you might measure the number of newsletter form conversions, purchases made from your eCommerce shop, or collection of new leads through your contact form.

  • Each tag tracks something different. For instance, you might create a tag to see how many people download a PDF from your website.

  • Faster deployment of data tracking & reduced web development costs.  

Why Use Google Tag Manager?

  • Google Tag Manager has established itself as a critical component of the overall analytics infrastructure and is the best way of tracking user engagement on your site with effective and efficient tracking.

  • Google Tag Manager has Less Dependence on Developers! One of the main benefits of Google Tag Manager is to streamline the process of adding tags to your site. Before Google Tag Manager, when you wanted to put a tracking pixel or tag on your site, you would have to contact your web developer with a script and implementation instructions, verify that set-up was successful, and troubleshoot potential issues if it failed. Using GTM saves the time and manpower otherwise needed to effectively deploy tags.

  • Google Tag Manager allows you to keep everything under one roof. Whether it be Google Ads, Remarketing, or any advertising campaign, there is a lot of hustle and bustle during setup, execution, and launch. Often times, the tracking portion of a campaign becomes an afterthought, and by the time it is setup you’ve already missed out on valuable data. Having all of your tags in an organized platform all in one spot makes it easy to stay on top of what you are currently tracking and what has yet to be implemented. GTM can be used to keep you honest and become part of your campaign execution process.

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