Google AdWords Management

INCLUDED IN THE MONTHLY GOOGLE ADWORDS (BING) MANAGEMENT:

• Continual management and refinement, advise on budget
• Maintaining a well configured account
• Implementing best practices
• Review the Return On Ad Spend
• Bid adjustment, keywords adjustments and adding negative keywords for relevancy
• Adjusting targeted placement for Display

Ensuring You Are Getting Real Value From Your AdWords!

Our AdWords Management has a clear focus on return on investment – we get you leads and $$$ in the bank!

AdWords can be a powerful tool for any business, but it requires more than just a set and forget mentality. Given that there are a whole heap of different campaign types, it is important you make changes based upon the results of the individual campaign.

We look at the time of day your potential clients are looking at your ads. The device they are using to view the ads (and which device has the best conversion). The bid price and overall daily budget of your ads. The demographics of the users clicking on your ads. The overall metrics of your ads – Click Through Rate (CTR) – Quality Score (QS) – Average Position.

We also ensure your budget is maximised by only showing ads on relevant websites – to do this, we use Affinity and In-Market segmentation.

 

Lead Generation Campaigns >

Google AdWords Search Campaigns:

Ads in a “Search Network only” campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords. For example, say you run a local music school. A “Search Network only” campaign lets you show your text ads to high-potential customers right when they’re searching for “guitar lessons.”

Google Support Link

Google AdWords Shopping Campaigns:

Better qualified leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.

Google Support Link

Google AdWords Search Remarketing Campaigns:

Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

Google Support Link

Bing Search Campaigns:

The Bing Network is more than words and links. It’s a trusted friend and connector — a part of your customers’ life. We’re powering the devices, apps and sites that they use every day, meeting them in the moments that matter most.

Bing Support Link

 

Brand Campaigns >

Google AdWords Display Campaigns:

Reach your target audience with Google Display Ads. Appear on over 2 million websites from high-traffic to niche sites with Google AdWords display advertising.

Google Support Link

Google AdWords Remarketing Campaigns:

Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users. The first time you set up a remarketing campaign, you’ll also complete a 2-step process to create your remarketing tag and lists.

Google Support Link

Google AdWords Dynamic Remarketing Campaigns:

Dynamic remarketing campaigns are used to show your previous visitors ads with products or services they viewed on your website. These campaigns provide you with extra settings and reports specifically for reaching previous visitors.

Google Support Link

YouTube / TrueView Campaigns:

TrueView video ads are an exciting and interactive way to engage your customers on YouTube and across the web. You can create and manage your TrueView campaigns right in Google AdWords, and have control over where your TrueView ads show up, when they run, and who sees them.

Google Support Link