Google Infrastructure Development

Our ‘always on’ GID work includes, but is not limited to:

• Development and implementation of master GA Account
• Set up all current events and goals or tracking, correct data loss
• Goal value implementation
• Creation and updating existing dashboards
• Third Party tracking and monitoring
• Bing Webmaster Tools
• UTM parameter and custom channel
• Maintaining filters, segments, events and goals
• Indexing site & building website links
• Investigation and resolving Meta Data issues

Google Infrastructure Development (GID) – Stay Ahead Of Your Competition!

OK, so Google Infrastructure Development (GID) actually includes a bit more than just Google Products, but we are sure you wont mind that we fix all the issues your dont know about.

We are sure you have heard about Search Engine Optimisation (SEO) – we will be blunt, we dont like that practice. In fact, often SEO is little more than snake oil – there is however, a range of online services you should tap into, in order to help your search ranking and keep the leads coming in.

Google Analytics:

Google Analytics is a massive product – it can show you so much about how your customers interact with your site, but more importantly, it can show you what problems may be stopping people from getting in touch. Our Google Analytics GID work continually sweeps the account to identify opportunities and fix issues.

Google Search Console:

Google Search Console is the product you MUST use if you are going to work on Search Engine Optimisation (SEO). This product shows us the individual search rankings for each query Google shows for your business. It also shows the rank, the number of impressions, and the number of clicks that query gets. We use Google Search Console to help rank your website more effectively.

Google Account Management:

Google Account Management is a small, but important check we periodically complete. We hold a master list on all our clients behalf. This is done, so they always have access to their properties. From time to time, we need to add, or remove people from various accounts.

Google My Business:

Google My Business (GMB) is a great tool for every business / organisation to use. It shows open times, location details, reviews, photos and more. It can be a bit annoying at times to get verified, or access to. Having created / edited over 1000 pages, we are pretty handy at working with GMB pages.

YouTube:

YouTube is so much more than a video platform, its a community – one that you can be a part of, but more importantly, learn from. You videos have their own analytics, your channel requires cover art, and you can create playlists. These are just some of things we do for clients each month.

Random Online Issues:

Random Online Issues are probably best understood as meaning ‘it’s broken, please fix it’. This GID task covers off basically anything to do with your website, or digital properties.

UTM Parameters:

UTM Parameters are such an important tool in your online arsenal. With them, you can measure individual channel activity to your website. EG, if you are advertising with NZME on the NZHerald website, you don’t want the traffic showing NZHerald (or worse – direct) – instead, we want it to say – NZHerald / World section, or NZHerald / Sport section – you should use UTM’s for EVERY channel you use. This task allows us to create new UTM’s and assign them to the relevant channel on your behalf.

Facebook:

While we are not a Social Media Company (Except the Facebook Pixel), we do know a thing or two about how Facebook works. This GID task simply corrects, changes, or investigates issues relating to everything Facebook.