Tracking / Merging Online & Offline Client Data Is The Gold Standard Of Online Health
Enhanced Ecommerce, using Google Analytics allows you to delve deep into the data. You can see where users abandon their shopping journey, what products they are most likely to buy, and assign client ID's to allow you to merge datasets from your Point Of Sale (POS) data.
With this information, we can more effectively target cart abandonment with relevant and timely emails / ads. We can address the most likely product combinations that convert and we can chart the Customer Lifetime Value (CLV) so we know who best to target with your online and offline advertising.
Included in the Enhanced E-Commerce for Google Analytics Solution
Advanced Analytics set up within your Google Analytics account.
Advanced Ecommerce integrations with your website and merchant for smarter data sharing potential.
Ensuring relevant and accurate tracking across platforms.
Monitoring of user behaviours via advanced measurements like product to cart ration and home page banner impressions.
Enhanced Ecommerce configuration to ensure we can see shopping cart abandonment.
Unique user ID Tracking to match data from online and offline sales.
Reviewing and refining the data to ensure we have data integrity and getting correct financial information.
Why Use Enhanced Ecommerce for Google Analytics?
Enhanced Ecommerce for Google Analytics is the single most important feature you can enable within your Analytics account, if you are a Ecommerce business.
Enhanced Ecommerce for Google Analytics allows you to see what step in the shopping cart process a user is abandoning the cart (ie, shipping stage, sign up stage, or final payment stage).
Enhanced Ecommerce allows you to see to cart to buy ratio and the cart to product ratio. These metrics are good guides to see if people are engaging with your product pages, and if more can be done to improve the flow to conversion.
Enhanced Ecommerce allows you to drill down so much further into the revenue potential of your traffic. You can segment specific users into targetable lists – in turn, offering them the product they want, when they want it.
Enabling User ID’s within Enhanced Ecommerce allows your company to see the best performing demographics, which can then be matched against your Customer Relationship Management (CRM) program. This creates a powerful tool for you to increase total revenue, average order values, and CLV.