Enhanced Ecommerce for Google Analytics is the single most important feature you can enable within your Analytics account, if you are a ecommerce business.
With Enhanced Ecommerce, you can drill down so much further into the revenue potential of your traffic. You can segment specific users into targetable lists – in turn, offering them the product they want, when they want it.
Enabling User ID’s will allow your company to see the best preforming demographics, which can then be matched against your Customer Relationship Management (CRM) program. This creates a powerful tool for you to increase total revenue, average order values, and client life time value.
Talk to us today if you want to take your online store to the next level!