Google Analytics - The Best Web Analytics Program On Earth!
Google Analytics (GA) is a key business product that is connected to your website through a piece of tracking code. Whatever your industry, travel, automotive, healthcare, Analytics (GA) helps you get a deeper understanding of your customers so you can deliver better experiences and drive results.
It is a powerful insights tool to track, analyse and optimise your tactics based on how users are interacting with your website. There is a goldmine of information which removes all the guesswork about the efficiency of your site allowing you to fine tune your site and marketing strategy.
A properly configured Analytics account which you own and which keeps tracking even if we don't work together.
Multiple configured views to ensure we have clean data to work with.
Demographic information including Age / Gender / Location data for better insights.
Established filters to remove spam and vendor data from bending the information out of shape.
Event & Conversion data so we can see the value of the users who come to your website.
Connectivity with other Google products, such as Google Ads & Google Search Console.
Why Use Google Analytics?
Google Analytics allows you to build a complete picture, by making it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and apps and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touch points with your customers for a more complete view.
Google Analytics allows you to get insights only google can provide, by using Google’s unique machine learning capabilities to discover new insights from your data, such as which users are likely to convert or which customers have high revenue potential.
Google Analytics allows you to connect your insights to results. Google Analytics is built to work with Google’s advertising and publisher products so you can use your insights from Analytics to help you reach the right customers. Connect Analytics with Display & Video 360, Google Ads, AdSense, AdMob, and Ad Manager. Create Remarketing lists using your Analytics data and then easily access them in Display & Video 360 and Google Ads.
Google Analytics allows you to make your data work for you, by analyzing data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Process and share huge amounts of data in a snap, while using our configuration APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers secure, accurate data across your sites and apps while staying fully under your control.