Why Use Google Search Console?
Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you.
- Google Search Console for business owners: Even if you won't be using Search Console yourself, you should be aware of it, become familiar with the basics of optimizing your site for search engines, and know what features are available in Google Search.
- Google Search Console for Marketers: As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site's search results. You can use the information in Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and Google Ads.
- Google Search Console for Site Administrators: As a site admin, you care about the healthy operation of your site. Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.
- Google Search Console for Web Developers: If you are creating the actual markup and/or code for your site, Search Console helps you monitor and resolve common issues with markup, such as errors in structured data.