Included In The UTM Parameters Solution
UTM parameters contain the following elements in the tag. When the UTM link is clicked, the tags fire and send the information to Google Analytics.
- Campaign Source - identify the source of your website traffic such as Facebook, LinkedIn, Instagram, Newsletters, NZ Herald etc.
- Campaign Medium - identify the medium of the link. For example, a referral, email, Cost Per Click (CPC), or Google My Business Listing (GMB).
- Campaign Name - the specific name & highlights of the campaigns.
- Campaign Content - additional details for A/B testing and content targeted campaigns.