Acquisition - How are you anticipating acquiring traffic for your website? When you know your largest traffic sources and the best performing channels, you have a better idea of where to allocate your budget.
Behaviour - What is the behaviour you are expecting when people arrive? What pages they have visited? Which content is the most engaged? The Measurement Model strategy helps business owners understand their customers’ behaviour and engagement with the website’s contents in-depth.
Conversions (Revenue/Leads Generation) - This is the most important goal for the business. The Measurement Model measures the conversions. Tracking includes Form Submissions, Email Newsletter Signups, Email & Phone Link Clicks, and Purchase/Transactions.
Why Complete a Measurement Model?
Measurement Model allows understanding what your internal business objectives are. From there we can map over events and goals in Google Analytics to pull relevant metrics for us to map against your business objectives.
Measurement Model enables the monitoring of performance in terms of progress towards a specific campaign and other digital advertisements.
Measurement Model allows you to use Google Analytics to make sense of large volumes of website data, and educates you and your team on how to make use of it all.
Measurement Model helps you to understand your website in-depth. Often when we first start working with our clients they place too much value on the wrong things and their measurement is not looking at the indicators that will actually shift the needle.
Measurement Model Dashboards provides you valuable insights that simply show you how you are tracking for week to week, month to month, quarter on quarter.
Measurement Model typically includes 3 business objectives. For example, Leads / Revenue Generation; Content Grouping (pages most viewed); Channel Activities; Website Engagement; Product Views; Advertising Return on Ad Spend (ROAS).