Web Wonks was born in a cold damp house in Otaki Beach in 2010. Upon discovering the google individual certification exam / certification, it was clear an opportunity was in the making. With only 20 Google Partners in the NZ, the Google Partner program was next. We had to have $10,000 under management in a 90 period + two Google AdWords certifications
Getting to that number in those early days was no easy feat and there were probably less than 50 people in the country who would have had sat the qualification exams. These exams were $50 each time you sat them (now free) and they took over your computer when you sat them. The research material was over 150 pages, type 10 arial font and had to be printed - these days staff can pass one of these tests with common sense and guesswork.
The first year set the course for what was to follow, but it wasn’t plain sailing.Our Current Google Premier Partner Status
The following year, a move back to Auckland saw both Jeff and Jaye move back to their home city of Auckland. It was at 80 Main Street, in Kumeu that the first office was set up - next to a psychic and a dwindling architecture firm (this is GFC era), we battled trucks rumbling computers off desks - all for the princely sum of $400 per month rent.
We were still getting push back on what the point of why us Google in a unified way. Most people saw it as a 'dark art' and money down the drain.
It was then, that the process of building up intellectual property began in earnest. By writing a 15 page checklist for connecting google products together to align meaningful data, the company edged closer to employing someone full time.
We had a long road ahead to showcase the power of Google business products.We Have Long Tried To Combat Bad Practice Through Free Education
In 2012, Web Wonks traded for the last year under the J D McGregor holding company and we made a move to Airborne Road in the Albany business district.
Sharing a space with Airborne Signs (as we have done since then), the first employee came on board and began completing what was then called a Basic Online WOF.
The Basic WOF created a master google account, under the control of the client, with all relevant business products interlinked and focused on conversion (still our core solution - now the Data Health Kit).
With someone to complete the Web Wonks WOF checklist, the company could begin to scale.Our Full Range Of Solutions
In early 2013 the company was awarded its first funding grant, through ATEED. We were co-funded $4000 to build an online reporting system, which would allow us to template out content to help educate clients about what we discovered about their data.
Almost immediately we realised the reporting platform required API integration into live Google Data for it to really matter to people - this though would have to wait a few more years and cost much more money to realise.
Jeff and Jaye sold 30% of the company to several shareholding groups that year also. This capital injection allowed a move to a bigger premise in Vega Place, Albany and to employ more operations staff.
At was at this time that the hard lesson of selling a solution that people barely understood, became and issue. Compounding matters was the distinct lack of sales and marketing experience in the company.Our Internal Process Using WorkflowMax
By 2014 the company was enjoying good success with picking up new clients. Our message to the market was starting to be met with open arms - people were looking for a new way of investing into their online brand.
We used the capital injection to promote the business and we engaged in a radio campaign and to employ sales staff. The radio ads drove great brand recognition, but the sales staff were below the standard needed to drive the company forward.
By this time, the Operations Team were using WorkflowMax to drive all internal work.Regional Business Partner Website
The company continued to build recognition in the online industry as focused on conversions and delivering a continually improving service. It was here a misstep by the management team was made - one we are proud to acknowledge as a part of our journey, but one that in hindsight had very little chance of success.
With the reporting system not doing what it needed to for our clients, we applied for and were granted funding by Callaghan Innovation. This funding equated to roughly 25% of the total investment Web Wonks made into its new venture - My Data Rank.
This platform was to pull to live data from Google Analytics, Google AdWords, and Google Search Console and display the top 5 issues that needed to be addressed.
Sadly this was a fraught exercise which was seriously underfunded, pressured to deliver results far sooner than would have ever been possible, and generally drained resources from Web Wonks.
The silver lining to the cluster fudge was the learnings that came from it.
2016 was the year we turned our attention to embedding our internal knowledge around end to end Google solution architecture. With the release of Google Tag Manager and Enhanced Ecommerce for Google Analytics, we started implementing some of the first deep dive retail / web analytics data mining and campaign activation.
This was also the year we picked up some large corporate and big box names. With these larger datasets came the ability for us to really start generating BIG results.
2016 saw the evolution of our staff, with a long standing staff moving into new positions and the development of smarter internal processes.Meet Our Wonderful Staff
In 2017 the company began the long and slow process of skilling our our Retained Client Services Team, which has come to be called the Insights (INS) Team. Up until this point our focus had been on geeking out on data and working with all types of business. What was missing, was a mature approach to taking our clients along for the journey with us.
Most of the relationships we held with our CEO / Founder Jeff, which wasn't the best for the company or our clients. We observed how traditional consulting firms managed client relationships and infused those ideas, with a focus knowledge transfer and broad education for our clients.
These days Jeff has no direct project management and our INS team are independently skilled project / account managers.Take A Look At Our Current Teams
After many years of false starts, 2018 heralded the creation of a full developed Sales (SAL) Team. We have discovered it isn't good enough to have a sharp tongue and a sales pitch, companies respond to real knowledge and a genuine approach.
We are fortunate that we don’t have crazy sales targets - in fact we are quite mild in our growth ambitions. We simply want to have a good conversation from the outset and that means we take the time to train our sales staff on our flagship DHK product and the other solutions we offer.
The catalyst for long term success has been sparked. With clear reporting visibility over all aspects of the company, we are highly productive and deeply experienced in delivering real value to our clients.Check Out Our DHK Solution To Get Stated