We Take Pride In Our Work & Are Committed Professionals

The Web Wonks journey would be nothing without our staff. We stand on the shoulders of 10 years of collective learnings and, we are all the smarter for it.

We are trained professionals, who aim to uphold the best ideals of customer service and deliver a consistently high level of success.
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Jeff McGregor

Founding Partner & CEO / Founder

I was born on the North Shore and now live in Hatfields Beach. It’s a gem of a place. I have been married since 2012 to Jaye and she and I have two equally beautiful children, Monty and Juliette.

I am proud of what Web Wonks has become. While I may have been the one to start the company, I am fortunate to work with a group of people who are committed to using web analytics data to power decision making and achieve results for our clients.

The collective knowledge of past and present staff is retained in the structures of the company. It's genuinely humbling to be surrounded by smart people who share my geeky love of data, and I enjoy learning from the team with each passing project.

I referee rugby. This is my 8th season as a Referee – my second year back since 2011. I really enjoy getting out on the field, having a laugh, and trying to be the most ignored person on the field.

I love talking to people from all walks of life – I often ask what makes them happy. It’s a great learning exercise and I enjoy what I find out about our communities.

Jaye McGregor

Partner & Head of Client Accounts

I am Managing Director here at Web Wonks, and I am extremely proud of the Web Wonks team. I personally believe in the knowledge and expertise that Web Wonks provides, in an ever changing industry.

I have a varied background ranging from Social Work to a number of administrative roles. I thoroughly enjoy working within a fast, upscale environment, and I thrive on diversity.

I am undeniably customer focused and extremely driven to deliver the very best for Web Wonk’s clients. I achieve this via transparency, integrity and ensuring that industry best practice is adhered to at all times.

I grew up with two sayings drummed into me - the first from my Grandfather 'honesty is a man's best policy' and from my Mother 'Do, and then sit'. Both have been equally motivating in their own right, as honesty really is the only way to live, and I truely believe that from honesty comes integrity, and you cannot survive in business without it. My Mum's saying taught me discipline, as I never stop a task until it is completed to a high standard.

My passions are travel and food! In my spare time you will find me either planning our next family adventure, cooking, whipping up a gin cocktail, strolling through an artisan market, playing at the beach with the family, or curled up with a good book. I am fortunate to have been blessed with a loving family and an array of wonderful friends, who now live in all different parts of the world. I love to stay fit and healthy, so I work out most days at my local F45 studio.

Dahlia Dai

Financial & Productivity Controller (CA ANZ)


Raja Sharma

Partner & Head of Insights

I migrated to New Zealand in January 2011 from India. After completing my Bachelor’s Degree in Business Administration, I went on to complete a Post-Graduate Diploma in International Business in New Zealand. I have always been appreciative of the learning and experience granted to me by this country and allowed me to sustain a living here.

I love Auckland’s multi-cultural society and work ethics amongst employees.

I joined Web Wonks in July 2014, first working within the Operations team and then moving into the Insights team where I am now Head of Insights and Innovation.

With my experience in the past couple of years, I have always acknowledged what is most important for our clients. As part of my role, I strive to educate the clients and help them to understand and read their own data. I always state ’The more you know about your benchmarks, the better your decisions will be for allocating costs to different platforms’. I like to emphasise that it is not only about helping the client with revenue generation but improvising their leads and revenue for a sustainable growth.

Stephy Chen

Partner & Project Manager - Insights

In 2003, I came to New Zealand from China as an international student. After my university study in Tourism and Marketing, I worked in the industry for 5 years.

After receiving my master degree in Business Research at Massey University with distinction in 2016, I joined Web Wonks as an Insights Specialist. The vision, passion, and ambition of the company in web analytics really impressed me.

Just like the company's name - Web Wonks, which means a person who studies a subject or issue in an excessively assiduous and thorough manner. I am enthusiastic about data. I am very much enjoying working with my lovely team and growing with the company.

At Web Wonks, we value every customer’s needs and always impart value. We deliver an amazing service to help our customers achieve business success.

Nick Rising

Sales & Outreach

Born in Auckland, I grew up in Titirangi, and have fond memories of the seemingly carefree times of the early 70’s. It felt like a great time for a kid to be growing up.

I have a strong sales background with broad experience across a range of industries. I joined Web Wonks in 2017 as part of the new business team, and I am thoroughly enjoying the world of Web Analytics. It is such an interesting, fun, and ever evolving industry. There is a fantastic culture here, and the team is very passionate about providing a great customer experience.

I enjoy boating, fishing, rugby and many other sports. Walking along Orewa beach although, I need to increase the frequency! A favourite pastime is relaxing at my friend's Homestead near Leigh north of Auckland.

Michelle Matheson

Traffic Controller - Insights

Born and raised in Taranaki on a dairy farm, I moved around the mountain a little until embarking on my adventurous OE through East Africa, UK, Europe, Middle East and South America, sparking a lifetime interest in travel.

Following my return from my OE, home became the beautiful East Coast Bays where I live with my husband, 3 kids, our miniature poodle and two cats.

In my downtime, I enjoy long walks along the coastal walkways, pilates, swimming, deep water running, catching up with family and friends, music, reading and watching my kids sport. My summers are spent camping, fishing, kayaking, snorkelling and relaxing on a family farm north of Auckland.

I have a background in Commercial and Rural Banking spanning 3 decades and I'm now very excited about the new challenges that arise from changing tact to join the dynamic team at Web Wonks.

Sheryl Grace Eleazar

Traffic Controller - Operations

From my hometown Bicol, I moved to Manila to start my career. I worked as an English teacher with Korean and Malaysian kids. It was a great experience, but I still wanted to find where my career would take me. After a year, I was introduced to a career in the digital field. I spent 6 years in SEO jobs and then eventually switched to Digital Marketing in 2015.

In June 2019, I joined the Web Wonks family. With the work I do with the team, I am learning new knowledge that upgrades my skills daily. It also feels great to work with awesome and motivated colleagues.

Outside of work, I prefer staying at home, watching TV with my husband and spending time with our two adorable but naughty dogs! Whenever there's a chance, we also take a few trips each year to discover new places, immerse in the culture and appreciate unique food cuisines.

Dion Mills

Project Manager - Insights

I was born in Waitakere, Auckland and have lived in West Auckland my whole life. I've always loved the scenic atmosphere, set with the song of the native birds in the trees and the muffled humming of cars as they pass in the distance.

I graduated from Auckland's Media Design School in 2013 with a Diploma in Digital Creativity and have been in the digital space ever since. My interest in graphic design was what initially led to my employment at Web Wonks in 2013. I acquired the role of graphic designer to fulfill the creation of static graphic, and animated Google Display & Remarketing ads.

With time my role progressed from being solely a graphic designer, to being fully incorporated into the Operations team. I quickly grasped a depth of knowledge in all aspects of Google platforms, along with numerous other conversion optimisation tools, digital campaign management systems & email marketing platforms. My role has recently altered again, moving into the Insights Team. I'm excited to see where this new direction leads and where I can best aggregate the results we strive to achieve for our clients.

Muzza Munro

Sales & Support

I was born in Auckland and have lived extensively throughout NZ as well.

I have been involved in various industries over the years including IT, Customer Service, Sales, Fundraising and animal welfare and conservation projects around the world.

I enjoy nature and the outdoors

Jaynee Franklin

General Practitioner (Graphics) - Operations

I grew up rurally in Northland on a citrus orchard. I then went on to complete my Bachelor of Communication Design in the Graphic Design pathway at AUT in Auckland. During my last year of study, I began working at Web Wonks as the graphic designer.

After finishing my study, I relocated back to Whangarei and am currently working for Web Wonks remotely. This works out perfectly as I thoroughly enjoy being part of the team but am also able to live in my hometown.

I currently play women’s hockey for Hikurangi. I also enjoy taking our one year old Sydney Silky, Archie, for walks, designing, reading, being outdoors and spending time at all the lovely beaches up here.

Apollo Pelaez

General Practitioner (Ads) - Operations

I was born and raised in San Jose City, Nueva Ecija. The “Onion Capital of the Philippines”.

I worked as a Customer Service Representative for 8 years before venturing into Digital Marketing 3 years ago. I am quite certain this is the correct career path for me, as I can see the potential of online advertising.

I believe that digital marketing is the future and I want to be at the forefront of the pack when it has become the norm. I joined Web Wonks July, 2017 as part of the Operations Team. I have already learned so much from my colleagues and superiors, and I continue to grow with the company.

I love travelling! The Philippines is an archipelago that consists of more than 7,000 islands. It would take you years to run out of new places to visit. I also love surfing and free diving.

Sohaib Irfan

Project Manager - Insights

I was born and bred in Pakistan, a country famous for its natural beauty, sports and food. I come from a Computer Science background. I moved to New Zealand early 2018, and since then, I have fallen in love with the place as well as its people.

I did my Master's degree in Data Analytics (Business) from Massey University and joined Web Wonks as a Project Manager for the Insights team. I have always been fond of playing with data because I understand the relevance of data in the current circumstances and I know how the right manipulation of data, in combination with the correct technical and programming skills, can lead to some amazing insights. I have always been open to challenges and experiencing new things.

Coming to work, it’s amazing how much I have accomplished in such a short time. Web Wonks is like a family to me and in a very short time, I have settled here and started to love it! I am committed to provide the best of my knowledge to our clients and make the business flourish by making the appropriate use of the data, in the right direction!

Mat Griffiths

Project Manager - Insights

I was born and raised here in Auckland, where I went on to study Film & Media at Auckland University.

In 2012, I moved to London, where I worked in the field of Broadcasting & Media. After an amazing 5 years of working and travelling abroad, the need for a NZ summer saw me return to the motherland in December 2016.

I enjoy creating strong relationships, both with clients as well as within the Web Wonks team. I draw huge satisfaction from the buzz of delivering exceptional results for clients and helping them to exceed their goals. With a can-do attitude, I am always up for a challenge and am prepared to step up to get any job done – no matter how big or small!

Out of the office you’ll find me at the beach, completing a marathon or trying out Auckland's latest eateries.

Joseph Milanes

Graphic Designer

I am a graphic and web designer, multimedia artist, and e-Commerce expert. I have been in the digital marketing industry for the last seven years ever since I got my degree in Computer Science. My skillset includes UI and UX Design, e-Commerce marketing, and everything digital.

Noriel Tajan

General Practitioner (Ads) - Operations

I was born in the province of Quezon and migrated to Metro Manila in 2010 when I started my college degree, B.S. Mathematics at Polytechnic University of the Philippines (PUP).

I graduated in 2014 and was fortunate that my first job was towards Search Engine Marketing. I gained a lot of experience on both SEM and Analytics throughout my stint there. I spent almost 6 years in my previous company before joining Web Wonks last February 2020.

I'm a sports person and love playing basketball with friends and colleagues. In my free time I enjoy watching movies or a good series on Netflix.

Christine Diccion