Develop Your Brand And Expose Yourself To New Customers Using YouTube Ads
YouTube Ads (YVA) are one of the least used campaign types (due to a lack of eligible video inventory), but one of the most impactful ad types in terms of reach and engagement. These ads can be linked with Shopping Ads to enhance the likelihood of purchase.
An increasing number of people are watching YouTube on their TV allowing business owners to have an effective ad commercial, for a fraction of the traditional cost.
We really can’t stress how amazing YouTube is! If you are serious about your brand, then you need to be serious about YouTube!
Included In The YouTube Video Ads (YVA) Solution
- Strategizing your campaign - In this step, we provide a strategy encompassing the types of TrueView ad formats that are available for YouTube. Whether it is discovery ads, in-stream ads or 6-seconds bumper ads, we can provide a solution best suited for your marketing strategy.
- Creation of YouTube TrueView Campaign in your Google Ads account. Based on the strategy that we have approved with you, we go ahead to create the new campaign in your existing Google Ads account.
- We need to upload and optimize the ads for your video. Often, a client does not have a Business YouTube channel account, therefore we need to upload a video to YouTube prior to using it for TrueView ads.
- Strategic targeting of your video ads on YouTube for the appropriate audience is essential. Who is your target market, and how old are they? Is it gender specific? What interests do they share i.e. hiking, movie lovers, 4x4 enthusiasts, etc.? Based on this target setting, your video ad is displayed to the audience most suited for your brand.
Strategic support from your dedicated project manager so you are in control of what's being offered. - A framework created for your specific needs, which you collaborate with and sign off on.
- Connection to Google Analytics to harness Machine Learning.
- Actionable insights to improve your campaigns' performance through the use of Opti-Score
Why Use YouTube Video Ads (YVA)?
- YouTube TrueView Ads are a cost-effective option for brand awareness as you only pay when a whole clip or 30 seconds (whichever comes first) is viewed, or when a user engages with a video.
- YouTube TrueView ads offer free earned views and conversions, which means if a user after viewing your ad visits your YouTube channel and views other videos from you, you will only pay for the first video and all other views are at no additional cost.
YouTube TrueView ads offer multiple ad formats such as In-Stream ads, and Discovery Ads. Non-skippable in-stream ads and Bumper Ads, can be arranged as per your strategy. - YouTube TrueView ads offer granular targeting options based on demographic categories like age and gender, categories of videos and specific YouTube channels, or based on how users interacted with your content on YouTube or the website.
- YouTube TrueView ads can also be done with Remarketing ads. We can strategize to create a Remarketing list in your account based on users who have viewed a YouTube ad from your account. This gives you an opportunity to re-target these audiences on Display or Search campaigns.
- YouTube TrueView ads as part of their tracking, can also track store visits from a user who has viewed your YouTube ad before. Google only offers this in beta to companies that have more than 15 store locations in a country.
Our Range Of Solutions To Grow Your Business
We made the decision to animate our 30s radio ads several years back and it was the best decision we ever made. By aligning broadcast-quality audio, with a punchy script, we were able to get more out of our marketing. The fact our ads are animated has led to a massive 65+ engagement rate!