In This Lesson You Will Learn Why Use A Merchant Centre
The purpose of using Google Merchant Center is to allow businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches.
What Is Google Merchant Centre
Why Use Google Merchant Center?
Google Merchant Center helps your business get your store inventory and product information into Google and make it available to online shoppers across Google.
Which means everything about your stores and products is available to online customers when they search on a Google property.
What Can Business Do With Google Merchant Center?
- Upload accurate product information - Merchant Center helps businesses showcase the up-to-date details, and accurate product information like product and availability to the potential customers on Google.
- Reach customers across Google - Merchant Center powers shopping experience beyond advertising. By submitting the product feed in the Merchant Center, Google Shopping Ad will showcase the rich product information, such as a product image, price and merchant name etc. to potential customers who are searching for the kinds of products you advertise.
- Discover more insights - Get Price Competitiveness report and Best Sellers report to understand how you’re doing in the industry across the country. Find actionable insights on pricing, merchandising and more to drive your business strategy.
Register With Google Merchant Center
- Have an existing Google account
- A verified website and business within Google My Business
- Full product data, including product price, availability, and shipping information in a format Google can accept, such as TXT or XML files derived from Excel spreadsheets. In some cases, it is also possible to import product data from an existing ecommerce platform.
- Integration offered by ecommerce platform to sync all data
The Best Practice Of Google Merchant Center Feed
A Google Merchant Center feed is also known as a Google Shopping feed or product data feed. This is a spreadsheet that organises key information about your products for Google to create the Shopping Ad.
The key information should be included in the Merchant Center feed:
- Product title (target high-volume keywords in product title)
- Product image (high quality image)
- Product category (align with Google category)
Google Merchant Center Account Gets Suspended
It’s important to review your Merchant Center on a regular basis to ensure your product feed is still valid and the products are not in violation of Google Shopping Policy. Monthly review of product feed and re-configuration will be required.
If you are having an issue, we can help. Please get in touch.
Google Merchant Center is a digital platform which helps businesses to upload the store inventory and product information for use with Google Shopping Ad.
Google Merchant Center is used to power your Google Shopping Ads and your local inventory ads, as well as your Shopping promotions.
Google Merchant Center is a free platform. However, you have to pay for clicks on your Google Shopping Ads.