Thank You to Our DataSet Sponsor
We would like to thank C H Faul & Company Limited for allowing us the use of their metrics for this lesson.
C H Faul are experts in heating and ventilation throughout Otago and Southland, providing solutions for Residential and Commercial sectors.
You can visit www.chfaul.co.nz for more information.
Purpose Of This Lesson
The purpose of reviewing Google Analytics Adding Filters is to understand the application of filters at account/view level.
Filters allow you to control and refine the data included in your reports. For example, filters can be used to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings, include or exclude data from specific countries/regions etc.
There are two types of filters which can be included i.e. predefined and custom. Unlike segments, Filters need to be applied once and they will continue to function without having anyone to add them each time when performing analysis in the reports.
Getting Started With Filters
Before we get into the application of filters, it is important to identify the data we are looking to filter e.g. exclude/include a specific country or IP Address.
Once the selection is made, filters can be applied in the ‘Admin’ section of your View. You can create filters at the account level, and then apply them to one or more views, or you can create filters at the view level that apply only to that view.
>> Users who have Edit permission at the account level can Create/edit filters at the account level, Create/edit filters at the view level and Apply filters to any view in the account.
>>Users who have Edit permission at the view level can Apply existing filters to or remove them from that view, but cannot create new filters or edit existing filters.
Adding Filter At The Account Level
Filters implemented at the account level can be applied to one or more views at a time. There are times when bulk application of a specific filter is required for various views, this is the place where you can perform that operation.
Simply name your filter, select the type of filter along with the specific attributes you want to be applied and finally, add the view(s) you want the filter to be applied on, to the ‘Selected views’ section.
You can also manage the filters for various views at account level.
Adding Filter At The View Level
Filters implemented at the view level can be applied to the selected view only. At the view level, you also have an option to either create a new filter or apply the rule to one of the existing filters.
Simply name your filter and select the type of filter along with the specific attributes you want to be applied.
You can also see how the filter you have chosen to apply would affect your current view's data, based on traffic from the previous seven days.
Please note that Google Analytics does not provide filter previews for advanced and location based filters.
Choosing the predefined filters allows us to include (or exclude) the traffic based on ISP Domain, IP Addresses, Sub-directories and Hostname (domain name). In the attached screenshot, a predefined filter to exclude the traffic from the IP Addresses has been selected.
The first drop down i.e. Select filter type, will give you the option to exclude or include the traffic. The second drop down i.e. Select source or destination will give you the option to exclude or include traffic from ISP Domain, IP Addresses, Sub-directories or Hostname.
The last drop down i.e. Select expression, will allow you to select a particular expression for your filter e.g. equal to, begin with etc.
Custom filters are designed to provide greater flexibility for filtering out the data segments. They allow you to exclude data, include data, change data to lowercase, change data to uppercase, search and replace, and create an advanced filter to modify your data.
In the attached screenshot, a custom filter for excluding a country (United States) has been selected. The drop down ‘Filter Field’ contains numerous options e.g. Country, City, Region, Campaign Name, Campaign Source etc.
These options are based on the variables available in Google Analytics, hence, providing more freedom on applying a filter of your choice.
What order is used by Google Analytics to filter the data?
The data is processed in a sequential manner from Google i.e. with the first filter, then the second and so on.
How many filters can I apply in Google Analytics?
The good news is that there is no limit on applying filters in your Google Analytics account. You can have as many filters as you like.
Which filter should I be using in Google Analytics, Predefined or Custom?
Depends on what you’re looking to filter. Predefined filters will allow to filter traffic only from the ISP Domains, IP Addresses, Sub-directories and hostnames. For advanced filtering options, please use the ‘Custom’ filter option e.g. you want to filter the traffic from a specific country or city etc.
I want to apply the same filter on multiple views at the same time in Google Analytics?
Please create the filter at account level. This way, you will be able to apply your filter on multiple views at a time.
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