A Professional LinkedIn Page Can Professionalism And Engagement
A LinkedIn company page is a profile created for businesses on the LinkedIn platform. This profile can provide a dedicated space to showcase company information, products, services, and job opportunities. Company pages allow businesses to engage with their target audience, share updates, publish content, and build a professional network. Your profile can offer valuable features like analytics, employee recruitment, and advertising options, enabling you to strengthen your professional brand presence, attract talent, and connect with new customers.
LinkedIn Ads allow you to create targeted ad campaigns to reach your desired audience on the platform - ideally B2B. Advertisers can define specific targeting criteria such as industry, job title, company size, and more. LinkedIn Ads offers various ad formats, including sponsored content, text ads, and sponsored InMail messages. We can help you develop a strategy to increase brand visibility, generate leads, drive website traffic, and engage with professionals in your industry.
We recommend you have a semi active content program running to extract the most value out of LinkedIn - eg, your senior team should be active and reposting company posts.
Included In LinkedIn (LIN) Solution
- If you don't yet have a LinkedIn profile for your company, we will create one for you.
- Your project manager will create a strategy framework to ensure that we have the right targeting options and content for your ads.
- Once we have the right targeting options in place, we will create the ads and run them on the platform for you.
Why Use a LinkedIn Page?
- Expand your professional network and lift your exposure to key audiences who are most likely to need your products and services.
- Recruit new staff on the platform by searching for staff who are looking for new opportunities.
- Expand your brand presence by posting regularly and showcasing what makes your business the best.
LinkedIn is perhaps the cleanest social platform there is, as it's professionally based, you will seldom come across any of the nastiness you see on other social sites. We think LinkedIn can be a really valuable asset to position your business as a leader in your industry without being too verbose or direct - a subtle, but regular approach yields great engagement.