Younger Demographics Have Moved Social Channels Ensure You Are Ready To Engage Where They Watch
The general consensus is that TikTok is a younger person's platform, but we anecdotally can tell you that people of all ages are addicted to the short-form video format. TikTok is designed around 1 to 3-minute long videos that are fun and frivolous.
TikTok is a great place for consumer brands to run ads as they can target a fickle demographic that can be hard to engage. We encourage our clients to have a clear content strategy to run alongside their ad campaigns as driving organic brand growth is important in the long term.
By utilizing TikTok ads your brand can enhance your visibility, drive user engagement, and increase brand awareness among TikTok'S global community.
Included With TikTok Ads (TIK)
- Your project manager will create a strategy framework to ensure that we have the right targeting options and content for your ads.
- We will then gain access to your TikTok account so we can make an assessment of the structure of the account and tweak settings to ensure you meet best practices.
- We configure the ad campaign to ensure we are tracking users who have visited your site and who we can then target for remarketing.
- Finally, we will set the ads live and monitor to see how the engagement is working for your brand.
Why Use TikTok Ads?
- In-Feed Ads are full-screen video ads that appear in users' TikTok feeds as they scroll through the app. They can include various call-to-action buttons and can link to external websites or landing pages.
- Brand Takeover ads are immersive, full-screen ads that appear when a user opens the TikTok app. They typically feature images, GIFs, or short videos and are highly visible to capture immediate attention.
- Branded Hashtag Challenges allow your brand to create custom hashtag challenges to encourage user-generated content and engagement. These challenges often involve users creating videos using the specified hashtag that can be promoted to a wide audience.
- Branded Effects allow you to develop and promote your own augmented reality (AR) effects or filters, allowing users to incorporate branded elements into your TikTok videos
TikTok ads are so new it's still finding their feet as an advertising platform. With hard data not easily found, we guesstimate that TikTok has around 15% to 25% of the audience that YouTube has. There are lingering privacy issues with TikTok you should also keep in mind.