Google Shopping Campaign - Sell Products to The Shoppers Who Matter Most.

With Google shopping campaign you can create an online shopfront on Google for your products, where potential buyers can see which products you sell, their descriptions, prices, shipping cost and review ratings.

This gives an opportunity for retailers to showcase their products on Google search engine result page without the need for customers to visit their website and they only pay for clicks.
Talk To Our Team To List Your Products On Google Today.
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Included in Google Shopping Campaigns Solution:

  • Creation of Google Merchant centre account. This account is needed to submit your product feed to Google and link it with your Google Ads account.

  • Creation of Product Feed. This is a crucial task in setting up your Google shopping feed. The details you will provide in the product feed will determine how your shopping ads will appear on Google. Whether you provide correct Google Product Category to let Google know in which category your product should be listed in, how the title of the product is added and how you determine the shipping cost etc.

  • Submitting the product feed to Google merchant centre and scheduling regular fetches from your website data to ensure any change in product price on the website is also updated in your Google shopping ads.

  • Creation of Google Shopping campaign in Google Ads with the planned budget, location and bidding strategy.

  • Update Return on Ad Spend (ROAS) Dashboard -  During this step, we update your return on ad spend dashboard for you to review the campaign performance (I.e. how much you have spent and how much you have earned in revenue from the shopping campaign).

  • Client Training - Lastly, we provide client training on how to use the dashboard and product feed (if necessary).

Why use Google Shopping Campaigns?

Sell direct to people searching!

We have waited years to get our hands on Google AdWords Shopping Campaigns – they have been available in US, UK and Australia for years and with their mid 2017 release to the NZ market.

It’s time for ecommerce companies to include these types of campaigns into their AdWords structure. If you havent already invested in this type of campaign, the time to do it is now.

The cost per click bid prices on these campaigns are comparatively low compared to older Search Campaigns. The sooner you are bidding on keywords, the sooner you will lock in quality metrics and lower overall cost per lead prices.